Mark Anthony Mingle
2/13/2013
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To Andrews C54976 Board of Directors,
This objective of this report is to explain our company’s strategy, how effective we were in achieving the company’s goals, and what changes we will make to the company’s strategy to improve future operations. Also, this analysis will focus on what competitive and financial factors affected our company’s strategic goals.
Strategy:
Andrews Company implemented a broad cost leader strategy. Our intended goal was to maintain a presence in all segments, keep costs to minimum and offer a below average price for our products. By keeping costs such as R&D, material and production, our company should