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aldi organisational life cycle

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aldi organisational life cycle
Organisation Theory

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Organisational life cycle is extremely important for an organisation to understand and to be able to apply it to each of the products or services that it provides.
I will discuss how the organisational life cycle applies to the company Aldi and I will also use concepts and theories from this module to support my answer.

Aldi is a global discount supermarket chain providing good quality food and drink products to customers at a low cost price. Everything Aldi does is focused around giving its customers value for money. Through being efficient and cutting costs Aldi invest profits back into the business which helps to reach the companies goals and objectives.
Aldi’s competitors are supermarkets such as Supervalu, Dunnes, Tesco but their main competitor is Lidl as they have the same business approach and are the most alike as a company. Aldi most importance aspects that they maintain include three core values simplicity, consistency and responsibility. Aldi shops portray a simple design and all shops are very similar which creates consistency. Responsibility is an important aspect of all areas of the business, from training and developing employees to drive the business forward as part of continuous improvement, to taking an active role in its supply chain to ensure continuous improvement. Aldi production is not just about reducing costs for the business. It is also about passing these savings on to its customers to offer value for money.
These efficiencies show how they run there day to day operations and how they perform. Continuous improvement – a culture where all employees are constantly involved in making improvements to quality of the business.
Just-in-time production – materials are received just as they are needed.
Time based management – an approach that aims to reduce the time wasted in business operations. This usually requires a multi-skilled and flexible workforce.
Total quality



References: Benefits of lean production - Competitive advantage through efficiency - Aldi | Aldi case studies, videos, social media and information | The Times 100. 2013. Benefits of lean production - Competitive advantage through efficiency - Aldi | Aldi case studies, videos, social media and information | The Times 100. [ONLINE] Available at: http://businesscasestudies.co.uk/aldi/competitive-advantage-through-efficiency/benefits-of-lean-production.html#axzz2htMjOW41. [Accessed 12 November 2013]. Reducing costs and eliminating waste - Competitive advantage through efficiency - Aldi | Aldi case studies, videos, social media and information | The Times 100. 2013. Reducing costs and eliminating waste - Competitive advantage through efficiency - Aldi | Aldi case studies, videos, social media and information | The Times 100. [ONLINE] Available at:http://businesscasestudies.co.uk/aldi/competitive-advantage-through-efficiency/reducing-costs-and-eliminating-waste.html#axzz2htMjOW41. [Accessed 12 November 2013]. Basic Overview of Organizational Life Cycles | eHow. 2013. Basic Overview of Organizational Life Cycles | eHow. [ONLINE] Available at:http://www.ehow.com/about_6540051_basic-overview-organizational-life-cycles.html. [Accessed 12 November 2013]. Company Evolution & the Organizational Life Cycle. 2013. Company Evolution & the Organizational Life Cycle. [ONLINE] Available at: http://www.product-arts.com/articlelink/1246-company-evolution-a-the-organizational-life-cycle. [Accessed 12 November 2013]. Institutional theory - Wikipedia, the free encyclopedia. 2013. Institutional theory - Wikipedia, the free encyclopedia. [ONLINE] Available at:http://en.wikipedia.org/wiki/Institutional_theory. [Accessed 12 November  Lecture notes from organisation theory. Organisational life cycle notes pages 1-3. Chapter three notes page 4 slide 23 for introduction.

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