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Travis Perkins Swot Analysis

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Travis Perkins Swot Analysis
Travis Perkins – Meeting customers’ needs

Introduction
Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These include:
Travis Perkins
TP Hire
Keyline
TP Plumbing and Heating
CCF - Commercial Ceiling Factors
City Plumbing Supplies.
Travis Perkins is a public limited company. The business accounts are available for the public to inspect and it is important that the business is seen to be financially successful.
Its customers represent all the different sizes and types of business within the building industry including large national house builders such as Barratts, Persimmon Homes, Taywood & Wimpey. Such businesses may never visit a branch
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They are also providers of small plant for hire to assist the professional in carrying out his work.

Sectors
As a wholesaler/retailer Travis Perkins operates in the tertiary sector; purchasing its products from manufacturers who operate within the secondary sector of industry or directly from the primary sector.

There are three sectors of industry which all rely on each other in the pursuit of business success.
Businesses operating in the primary sector rely on the continued availability of high quality raw materials which can be extracted and sold at a cost that will ensure their financial growth and stability. These businesses sell the raw materials to businesses in the secondary sector where they are refined, reshaped or packaged so that they can be sold to businesses in the tertiary
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Over the years businesses have been bought through acquisition; this complements its existing store locations, product range and adds to the range of services it can offer. The 600th outlet was opened in November 2002.
The network of branches covers the whole of the UK. The latest acquisition for Travis Perkins is Jayhard Limited bought in August 2003. This business has 53 branches selling a range of plumbing & heating products at outlets around Britain - bringing the overall group total of outlets to almost 700.
Following a period of growth through acquisition Travis Perkins now has a complementary strategy to grow organically. To do this the business must continuously improve the product and service offering at each outlet, encouraging new customers and ensuring that existing customers keep coming back. It is also important to ensure that customers can always find what they want and are encouraged to buy everything they need.
Travis Perkins is aiming for market leadership and financial strength. Its mission is: ‘to maximise market strength through profitability whilst offering optimum returns on investment’.
Travis Perkins’ customers and the marketing

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