TRMT

CHAPTER 1
Introduction

Background of the Study Over the last 2 decades, the emergence of cultural tourism as a fashionable tourism activity presents both opportunities and threats to its sustainable management. We defined sustainable cultural tourism as a partnership that satisfies both tourism and cultural heritage management objectives (McKercher, 2002). It is obvious from the above that cultural tourism is a two-way relationship between tourism and cultural heritage management (service). In that sense, this could probably be one of the most promising industries and one of the main sectors that the national and local government should promote and support.
The tourism industry is global. It is a big business and will continue to grow. Meeting this growth with well-planned environmentally sound development is a challenge for planning all over the world whether it is Bali, Nepal, the United States, Austrialia, Thailand or Europe (Goeldner, 2003).
From the statement above, we could say that tourism is a very broad industry that has a lot of potentials for the national and local community today and in the future. In relation to that successful tourism development does not

occur by happenstance. Many people suffer from the misconception that if they post a sign claiming “tourists welcome” or “Dr. Jose Rizal slept here,” hordes of tourist will flood to their attraction. The reality is quite different. Developing successful tourism attractions involves first and foremost understanding what tourism and how it really works. Museums are wonderful, frustrating, stimulating, serendipitous, dull as ditchwater and curiously exciting, tunnel-visioned yet potentially visionary. The real magic is that anyone of them can be all of those simultaneously (Bonafice, 2003).
Therefore the character of a museum is determined largely by the nature of its collection. It shoals also consist of a series satisfactorily labels with with specimens attached which implies

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