Trung Nguyen
Priya D/O Porcheliyan (A0085054H)
Trung Nguyen Coffee Individual Assignment
1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors?
Trung Nguyen brought new meaning of the word coffee into our world. With its various varieties and tastes, it has pushed the boundaries of coffee from being merely a daily supplement to our lives to being a beverage consumed enjoyably at our own leisure. Coffee still remains its core product but certain distinctions have been added into its taste and flavours. Along with instant coffee, Trung Nguyen Coffee also offers roasted coffee.
Roasted coffee is now available in three categories: creative coffee, blend coffee and espresso coffee which give drinkers an exotic and unique taste with the culture of Vietnam embedded deep within it. Weasel coffee, a variation of creative coffee offers high quality of coffee with a unique chocolatey and earthy flavour. As such, it demands an exorbitant price which unfortunately, the lower class is not able to afford. To remove this budget barrier, a cheaper but genuine version of weasel coffee known as Legendee Coffee was designed yet its taste is no less comparable to weasel coffee.
Passiona coffee, another variety comes in two forms: roasted coffee beans and instant coffee unlike the original Trung Nguyen Coffee. Naturally low-caffeine but still brightly colourful, the roasted coffee version serves as a good experience for first time coffee drinkers. The Instant Passiona, on the other hand, only caters to the female sex. It was created specially to remove the concerns about the damaging effects of coffee to complexions. Therefore, ladies together with the natural benefits of coffee are also able to enjoy the beauty aspect of it.
G7 Instant coffee, the first instant coffee product of the company, was launched to cater to customers who wish to experience the
Trung Nguyen Coffee Individual Assignment
1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors?
Trung Nguyen brought new meaning of the word coffee into our world. With its various varieties and tastes, it has pushed the boundaries of coffee from being merely a daily supplement to our lives to being a beverage consumed enjoyably at our own leisure. Coffee still remains its core product but certain distinctions have been added into its taste and flavours. Along with instant coffee, Trung Nguyen Coffee also offers roasted coffee.
Roasted coffee is now available in three categories: creative coffee, blend coffee and espresso coffee which give drinkers an exotic and unique taste with the culture of Vietnam embedded deep within it. Weasel coffee, a variation of creative coffee offers high quality of coffee with a unique chocolatey and earthy flavour. As such, it demands an exorbitant price which unfortunately, the lower class is not able to afford. To remove this budget barrier, a cheaper but genuine version of weasel coffee known as Legendee Coffee was designed yet its taste is no less comparable to weasel coffee.
Passiona coffee, another variety comes in two forms: roasted coffee beans and instant coffee unlike the original Trung Nguyen Coffee. Naturally low-caffeine but still brightly colourful, the roasted coffee version serves as a good experience for first time coffee drinkers. The Instant Passiona, on the other hand, only caters to the female sex. It was created specially to remove the concerns about the damaging effects of coffee to complexions. Therefore, ladies together with the natural benefits of coffee are also able to enjoy the beauty aspect of it.
G7 Instant coffee, the first instant coffee product of the company, was launched to cater to customers who wish to experience the