Preview

Trung Nguyen

Better Essays
Open Document
Open Document
4940 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Trung Nguyen
Tiếng việt English عربي

Home

Our Mission

Products

Franchise

News

Coffee Museum

Coffee & Health

Coffee Culture

The only in Trung Nguyen

Home page News & Events

King of coffee: Trung Nguyen founder building a global brand with brews for all market segments.

Ngày đăng tin - 15/1/2013

When most people think of coffee they do not usually think of Vietnam. Few realise that the Southeast Asian nation last year surpassed Brazil as the world’s biggest coffee exporter. However, almost all of the output is low-quality robusta beans with high caffeine content, used mostly to make instant coffee.

Dang Le Nguyen Vu wants to change the country’s reputation as cheap coffee bean supplier, offering a luxury brand that appeals to both domestic and export markets. Mr Vu’s involvement with coffee began in 1996 during his senior year in medical school, when he visited a home-stay in Buon Ma Thuot, the regional “coffee capital”. What struck him was the poverty of the local people and the low revenue the world’s second largest coffee producing country was receiving for its products. “Spending time in the coffee region, I realised that Vietnam had the potential of achieving high economic growth and becoming a powerful economy if the coffee sector could be improved and upgraded. I wanted them to play in the right game,” he said in an interview in Trung Nguyen’s head office in Ho Chi Minh City. Mr Vu pointed out that like most other growing nations, poor tropical countries typically receive only about 5% out of the money earned by the global coffee industry, where huge profits go to the likes of Nestle and Starbucks. The unfair trading environment brings to mind memories of how his family and millions of others in Vietnam had to fight against poverty. “I was born during the Vietnam war. My parents worked at a small brick

You May Also Find These Documents Helpful

  • Better Essays

    Term Assignment GEOG 2200

    • 2237 Words
    • 6 Pages

    Coffee has played a major role in the lives of many people around the world, especially myself, as I am an extreme advocate for coffee consumption. It is an essential part of my day. Coffee has many wonderful components; its communicative, a family tradition, very relaxing, and it brings people together. However, before completing this report, I had not truly understood the hard work of coffee farmers, as well as the global connections around the world which coffee is produced.…

    • 2237 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Coffee has an unfailing and growing economic utility. In other words, the level of pleasure received when people drink coffee has remained high over the years. Additionally, there are more buyers in our economy that are extending the types of beverages they drink with coffee, and the extensive assortment of coffee drinks that are offered. This has supported the increase of coffee’s utility in the marketplace.…

    • 942 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ruzich begins her article by giving the readers a brief background on coffee. She is informing us, the readers, on how coffee came about and touches on the “The history of coffee production, consumption and advertising...” (428). Through this, those who are unfamiliar with the origins of coffee will also be captured, as they will get a sense of understanding about where her arguments will lead to later on in the article. It also gives the readers a chance to compare on how coffee was perceived by global consumers, before and after Starbucks was established. She explains, “The nineteenth century saw the rise of coffee as an international commodity and the accompanying development of coffee-based economies in South America and other developing nations...” (430).…

    • 934 Words
    • 4 Pages
    Good Essays
  • Better Essays

    ECON 101 - Essay 1

    • 881 Words
    • 3 Pages

    In the early 2000s, Vietnam had flooded the market with coffee, and overproduction held prices low for quite some time. Recently, however, the price of coffee has increased; Starbucks has raised its prices by almost a whole dollar per cup. According to an article in PS Mag, “Folgers, Kraft Food Groups, and Dunkin’ Donuts have all raised their coffee prices over the past year as well”. Various environmental and weather changes have affected the…

    • 881 Words
    • 3 Pages
    Better Essays
  • Best Essays

    Coffee is a $20 billion industry, the world’s second most sought commodity and one of…

    • 3620 Words
    • 21 Pages
    Best Essays
  • Good Essays

    Mgt/230 Week 3

    • 867 Words
    • 4 Pages

    Grant, L. (2005). Capitalizing on coffee. Smart Business Los Angeles, 1(5), 8-8. Retrieved from http://search.proquest.com/docview/203175672?accountid=35812…

    • 867 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Parker, P. M. (2010). The 2011 Import and Export Market for Extracts of Coffee and Coffee Substitutes in Latin America. Regional Trade Reports, N.PAG.…

    • 1771 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Jessica VEAL

    • 287 Words
    • 2 Pages

    some of the poorest communities on the earth. Money generated by growing coffee is vital for…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Coffee Crisis

    • 1618 Words
    • 7 Pages

    Osorio, N. (2002). ICO.org Documents/Global Crisis. International Coffee Organization. Retrieved May 4, 2012, from dev.ico.org/documents/globalcrisise.pdf…

    • 1618 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    El Salvador is smaller country in Central America and also one of the most dangerous country. El Salvador has been facing gangs problems since 1990 right after the civil war ended. During 1980 civil war was the main reason of people to immigrate to USA and other countries. Now gangs problems is the reason of why salvadorans are forcing to leave their homes because there are 20 to 30 homicides daily. But what are the factors that contribute to gang violence in El Salvador?.…

    • 543 Words
    • 3 Pages
    Good Essays
  • Better Essays

    “Coffee is not just a drink. It 's a global commodity. As one of the world 's most traded products-second in value only to oil-the coffee industry employs millions of people around the world through its growing, processing and trading. But while the coffee trade is vital to the politics, survival and economies of many developing nations, the industry 's pricing and futures are decided in conference rooms and on stock exchange floors in some of the world 's wealthiest cities. (Maskela, 2007)…

    • 1033 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The Coffee Crisis

    • 944 Words
    • 4 Pages

    This oversupply of coffee is particularly significant because it’s flooding the marketplace with cheaper, lower quality coffee. The coffee being grown in Vietnam is primarily Robusta coffee, which is substantially less expensive due to less labor-intensive growing requirements and lower elevations. Robusta coffee beans are, by definition, a much lower grade than fine Arabica beans, which are grown at higher altitudes and more carefully harvested and processed. This surplus of less expensive coffee has caused some roasters to lower their quality standards by increasing the quantity of Robusta coffee in their blends, thereby lowering their overall costs.…

    • 944 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Introduction: Andres Agudelo: Share quick facts of who I am and what relates me to coffee. Transition to a speaker favorable statement where I set in the idea that coffee is generally a popular drink, involve the audience. Ask the audience (audience member-volunteer) to point out differences between the non-certified free trade coffee and the one that is certified. One participant will be rewarded for participation by receiving free coffee coupon from Starbucks.…

    • 424 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Mitral Valve Prolapse

    • 821 Words
    • 4 Pages

    The mitral valve is located on the left side of the heart between the left atrium and left ventricle. The purpose of the mitral valve is to form a seal between these two chambers of the heart to prevent the back flow of blood. When blood enters the left side of the heart, it is oxygenated and enters through the pulmonary veins. The blood then travels through the left atrium; the bicuspid (mitral) valve then opens to let the blood flow down to the left ventricle. The left ventricle contracts, causing the mitral valve to close (preventing the backflow of blood).When the left ventricle contracts it is pumping the blood out to the remainder of the body. (Jenkins, 2007)…

    • 821 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Juan Valdez

    • 547 Words
    • 3 Pages

    One of the main purposes of establishing the Juan Valdez cafes was for the FNC to promote fair trade coffee. The customers automatically support the Colombian coffee farmers which is part of their marketing strategy. In Colombia the coffee sector is essential for the national economic health and accounts for over 8% of the total GDP. For decades, the coffee market has experienced an international crisis of price instability with significant negative consequences for the quality of life of coffee producers and their families. Colombian producers have received multiple benefits…

    • 547 Words
    • 3 Pages
    Good Essays

Related Topics