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Tv Advertising and Children

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Tv Advertising and Children
LSE Research Online
Article (refereed)

Sonia Livingstone Does TV advertising make children fat? : what the evidence tells us

Originally published in Public policy research, 13 (1). pp. 54-61 © 2006 Blackwell Publishing. You may cite this version as: Livingstone, Sonia (2006). Does TV advertising make children fat : what the evidence tells us [online]. London: LSE Research Online. Available at: http://eprints.lse.ac.uk/1026 Available in LSE Research Online: May 2007
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Does TV advertising make children fat? What the evidence tells us Sonia Livingstone In: Public Policy Research, 13(1), 54-61 Rising obesity among children There is growing public concern over rising levels of obesity among children, in the UK and many other countries in the developed world, as World Health Organisation reports have warned (as illustrated by 2003). The Royal College of Physicians reports that obesity has doubled among two to four year olds between 1989 and 1998, and trebled among six to fifteen year olds



Bibliography: Auty, S., & Charlie Lewis. (2004). Exploring children 's choice: The reminder effect of product placement. Psychology and Marketing, 21(9), 697-713. Berkey, C. S., Rockett, H. R. H., Gillman, M. W., & Colditz, G. A. (2003). One-Year Changes in Activity and in Inactivity Among 10- to 15-Year-Old Boys and Girls: Relationship to Change in Body Mass Index. Pediatrics, 111(4), 836-843. Dietz, W., Jr, & Gortmaker, S. (1985). Do we fatten our children at the television set? Obesity and television viewing in children and adolescents. Pediatrics, 75(5), 807-812. Gorn, G. J., & Goldberg, M. E. (1982). Behavioral Evidence of the Effects of Televised Food Messages on Children. Journal of Consumer Research, 9(2), 200-205. Greenberg, B. S., & Brand, J. E. (1993). Television News and Advertising in Schools: The "Channel One" Controversy. Journal of Communication, 43(1), 143-151. Halford, J. C. G., Gillespie, J., Brown, V., Pontin, E. E., & Dovey, T. M. (2004). Effect of television advertisements for foods on food consumption in children. Appetite, 42, 221-225. Hastings, G., Stead, M., McDermott, L., Alasdair, F., MacKintosh, A. M., Rayner, M., et al. (2003). Review of the research on the effects of food promotion to children (Final report). London: Food Standards Agency. J.M.McGinnis, J.A.Gootman, & V.I.Kraak (Eds.). (2005). Food Marketing to Children and Youth: Threat or Opportunity? Washington, D.C.: Institute of Medicine of the National Academies. Janssen, I., Katzmarzyk, P. T., Boyce, W. F., Vereecken, C., Mulvihill, C., Roberts, C., et al. (2005). Comparison of overweight and obesity prevalence in school-aged youth from 34 countries and their relationships with physical activity and dietary patterns. Obesity Reviews, 6(2), 123-132. Kline, S. (2003). Media effects: Redux or reductive? Particip@tions, 1(1). Livingstone, S. (2004). A commentary on the research evidence regarding the effects of food promotion on children. Report prepared for the Market Research Department of the Office of Communications. London: OFCOM. Livingstone, S. (2005). Assessing the research base for the policy debate over the effects of food advertising to children. International Journal of Advertising, 24(3), 273296. Livingstone, S., & Helsper, E. (2004). Advertising ‘unhealthy’ foods to children: Understanding Promotion In The Context Of Children’s Daily Lives. A review of the literature for the Market Research Department of the Office of Communications (OFCOM): OFCOM. Millwood Hargrave, A., & Livingstone, S. (2006). Harm and Offence in Media Content: A review of the evidence. Bristol: Intellect. Ofcom. (2004). Child obesity - food advertising in context: Children 's food choices, parents ' understanding and influence, and the role of food promotions. London: Ofcom. Paliwoda, S., & Crawford, I. (2003). An analysis of the Hastings review (review). London: Food Advertising Unit. Robinson, T. N. (1999). Reducing Children 's Television Viewing to Prevent Obesity: A Randomized Controlled Trial. JAMA, 282(16), 1561-1567. Story, M., Neumark-Sztainer, D., & French, S. (2002). Individual and environmental influences on adolescent eating behaviors. Journal of the American Dietetic Association, 102(3), S40-S51. Viner, R. M., & Cole, T. J. (2005). Television viewing in early childhood predicts adult body mass index. Journal of Pediatrics, 147(4), 429-435. World Health Organisation. (2003). Integrated prevention of non-communicable diseases (No. EB113/44 Add1.): WHO. Endnotes

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