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Tv Evevangelists

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Tv Evevangelists
Neil Postman 's Amusing Ourselves To Death: Public Discourse in The Age Of Show Business. Chapter 8 Pages 114-117.

There is an evangelical preacher on television that goes by the name of Reverend Terry. She appears to be in her early fifties, and features a coiffure of which it has been said that it cannot be mussed, only broken. Reverend Terry is energetic and folksy, and uses a style of preaching modeled on early Miltion Berle. When her audiences are shown in reaction shots, they are almost always laughing. As a consequence, it would be difficult to distinguish them from audiences, say, at the Sands Hotel in Las Vegas, except for the fact that they have a slightly cleaner, more wholesome look. Reverend Terry tries to persuade them, as well as those "at home," to change their ways by finding Jesus Christ. To help her do this, she offers a "prosperity Campaign Kit," which appears to have a dual purpose: As it brings one nearer to Jesus, it also provides advice on how to increase one 's bank account. This makes her followers extremely happy and confirms their predisposition to believe that prosperity is the true aim of religion. Perhaps God disagrees. As of this writing, Reverend Terry has been obliged to declare bankruptcy and temporarily halt her ministrations.
Pat Robertson is the master of ceremonies of the highly successful"700 Club," a television show and religious organization of sorts to which you can belong by paying fifteen dollars per month. (Of course, anyone with cable television can watch the show for free of charge.) Reverend Robertson does his act in a much lower register than Reverend Terry. He is modest, intelligent, and has the kind of charm television viewers would associate with a cool-headed talk-show host. His appeal to godliness is considerably more sophisticated than Reverend Terry 's, at least from the standpoint of television. Indeed, he appears to use as his model of communication " Entertainment Tonight." His program includes



Cited: “Pat Robertson.” NNDB tracking the entire world. Web. 1 March 2013. http://www.nndb.com/people/552/000022486/ Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show Business. New York: Viking, 1985. Print.

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