Twitter
Using Twitter to Effectively Make a Brand Reach Out to the Millenials
Twitter is an online free micro blogging and social networking site founded by Biz Stone and jack Dorsey in 2006. It enables those using it to read and send tweets, which are 140-character short bursts of information. Users can also include in the tweets links having other content and broadcast them either publicly or privately.
Companies and many business firms are nowadays using it as a way of engagement with customers. It offers a free platform to advertise and connection with customers. In order for the brand to be successfully broadcast, the business firms or companies have to understand the use of twitter so as to build a participatory and listening strategy that will allow a strong connection.
Topics
Twitter and Millennials
Success Rate of Twitter Ads
Twitter Success Story on Pact Coffee
Marketing Strategies to use in Twitter
Twitter and Millennials
All ages are represented in twitter but the Millennials are the majority. Pew Research Centre study did a research which noted that Millennials make up more than half of twitter users. The research also noted that the presence of Millennials on social networking sites averages to more than half of total social networking sites users.
(Centre, 2010)
8% of adults use twitter. Among the Millennials, twitter usage showed insignificant usage in terms of age, race or gender and ethnicity differences (Centre, 2010).
Millennials who are college graduates are likely to tweet more often; 9% of twitter millennnials are those who have not attended college compared to 17% who are college graduates (Centre, 2010).
Marketing Strategies to use in Twitter
In order to publicize an event, promoted tweets or trends are used. Promoted trends give advertisers a pole position because most users more often return to homepage just to have a look what is trending. According to Adam Bain who is the president of twitter’s Global Revenue, promoted tweets and
Twitter is an online free micro blogging and social networking site founded by Biz Stone and jack Dorsey in 2006. It enables those using it to read and send tweets, which are 140-character short bursts of information. Users can also include in the tweets links having other content and broadcast them either publicly or privately.
Companies and many business firms are nowadays using it as a way of engagement with customers. It offers a free platform to advertise and connection with customers. In order for the brand to be successfully broadcast, the business firms or companies have to understand the use of twitter so as to build a participatory and listening strategy that will allow a strong connection.
Topics
Twitter and Millennials
Success Rate of Twitter Ads
Twitter Success Story on Pact Coffee
Marketing Strategies to use in Twitter
Twitter and Millennials
All ages are represented in twitter but the Millennials are the majority. Pew Research Centre study did a research which noted that Millennials make up more than half of twitter users. The research also noted that the presence of Millennials on social networking sites averages to more than half of total social networking sites users.
(Centre, 2010)
8% of adults use twitter. Among the Millennials, twitter usage showed insignificant usage in terms of age, race or gender and ethnicity differences (Centre, 2010).
Millennials who are college graduates are likely to tweet more often; 9% of twitter millennnials are those who have not attended college compared to 17% who are college graduates (Centre, 2010).
Marketing Strategies to use in Twitter
In order to publicize an event, promoted tweets or trends are used. Promoted trends give advertisers a pole position because most users more often return to homepage just to have a look what is trending. According to Adam Bain who is the president of twitter’s Global Revenue, promoted tweets and
Bibliography: Benson, B. (2015, 3 11). New Tools to Make Twitter Advertising Simpler . Retrieved 4 26, 2015, from https://blog.twitter.com/2015/new-tools-to-make-twitter-advertising-simpler Biz, T. S. (2007, 4 1). The Value of a Twitter Follower. Retrieved 4 2, 2015, from http://visual.ly/twitter-follower/ Centre, P. R. (2010, February 3). Millenials: A Potrait of Generation Next. Retrieved April 26, 2015, from Pew Research Centre: http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf Rapoport, S. (2013, 4 2). Success Stories. Retrieved 4 26, 2015, from https://business.twitter.com/success-stories/pact-coffee Wasserman, T. (2011, June 22). 5 Proven Twitter Marketing Strategies. Retrieved April 26, 2015, from mashable.com: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&ved=0CEEQFjAF&url=http%3A%2F%2Fmashable.com%2F2011%2F06%2F22%2Ftwitter-marketing-guide%2F&ei=zy09Va7QN8znaPH5gegI&usg=AFQjCNGS87OBxOvqpRWrqpUjd5_ntCoR0w&sig2=I71R3bUbUdC0GLOwCYR