Two Way Communication Prevails over One Way Communication
QUESTION
With reference to organization of your choice,discuss the view that two –way communication should prevail over one-way communication.
Communication plays a very important role in an organisation. In fact, it is said to be the lifeline of the organisation. In totality, communication in an organisation is very complex and needs to be correctly managed, handled and monitored to avert chaos, crisis or conflict. The success and downfall of an organization has a significant link and attachment to communication as the strength, base and foundation between employees and employers such that through communication models that act as vehicles, the corporate sphere is fully equipped by way of addressing crisis management, organizational success and also in respect to employee and employer relations.
Perkins (2010) states that since communication is very crucial and unavoidable, in managerial or business context, it is the science and art of communicating. Etymologically, communication as a word is derived from the word common in english or communis from Latin. It means shared by, or concerning all (Stevens, 1950). Thus communication is a process of influencing others to achieve common, shared objectives. These goals could be that of individuals, families, teams, departments, functions and companies. In organizations, there is the existence of two-way communication and one-way communication systems that prevail. One-way communication through models shows and signifies the absence of a feedback aspect between two parties. Since information is regarded as a one-way process, it is, therefore, half of the process (Berlo, 1960). Yet it is used very extensively in organizations in some cases as tools to subject employees. To a certain extent, two-way communication process can occur only when there are at least two individuals. One person has to convey some message and another has to receive it or in this case he/she will be the recipient. Berlo (1960) cites that the
With reference to organization of your choice,discuss the view that two –way communication should prevail over one-way communication.
Communication plays a very important role in an organisation. In fact, it is said to be the lifeline of the organisation. In totality, communication in an organisation is very complex and needs to be correctly managed, handled and monitored to avert chaos, crisis or conflict. The success and downfall of an organization has a significant link and attachment to communication as the strength, base and foundation between employees and employers such that through communication models that act as vehicles, the corporate sphere is fully equipped by way of addressing crisis management, organizational success and also in respect to employee and employer relations.
Perkins (2010) states that since communication is very crucial and unavoidable, in managerial or business context, it is the science and art of communicating. Etymologically, communication as a word is derived from the word common in english or communis from Latin. It means shared by, or concerning all (Stevens, 1950). Thus communication is a process of influencing others to achieve common, shared objectives. These goals could be that of individuals, families, teams, departments, functions and companies. In organizations, there is the existence of two-way communication and one-way communication systems that prevail. One-way communication through models shows and signifies the absence of a feedback aspect between two parties. Since information is regarded as a one-way process, it is, therefore, half of the process (Berlo, 1960). Yet it is used very extensively in organizations in some cases as tools to subject employees. To a certain extent, two-way communication process can occur only when there are at least two individuals. One person has to convey some message and another has to receive it or in this case he/she will be the recipient. Berlo (1960) cites that the