Preview

Tyyytttt

Satisfactory Essays
Open Document
Open Document
830 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tyyytttt
MARKET ANALYSIS

Conduct a detailed analysis across each of the following areas to identify and quantify key market opportunities/gaps, barriers to market entry, threats, compliance requirements, risks, performance multipliers, critical success factors etc that must be considered when developing high priority product development, marketing and business strategies. All budgetary and financial constraints must be factored in to this planning.
• Global/National Trends, Developments, Cycles and Changes of Relevance
• Macro-environment (eg, political, economic, legal, social/cultural, demographics, technology)
• Industry
• Markets, Customers and Suppliers
• Competitors and their Products

Questions typically asked during the analysis would include: - What are the industry's economics, critical success factors, key risks, competitiveness, compliance and standards requirements, emerging trends and key technologies?
- Who are the key customers and major competitors in each target markets?
- What are the sizes of the target markets? Are they growing? If yes, at what rate?
- What market share does each major competitor hold in your primary markets
- What are the strengths and weaknesses of major competitors and their products?
- What are the competitive price points for products in each market?
- What competitive advantages must your products have to successfully enter and compete in target markets? How will you differentiate your products and add more-customer-value than competitors?
- Key questions about your primary customers: * Specifically what need or problem does your product target? * Who will make the decision to purchase your products? * What are their decision criteria? * Where are the products bought? * How are the products bought? * When are the products bought? * Why are the products bought?

Based on the findings of Section Three identify your product's key strengths and weaknesses as they relate to key

You May Also Find These Documents Helpful

  • Good Essays

    Mgt 498

    • 950 Words
    • 4 Pages

    Analyze the need in the specified area that the company is considering venturing into. The company must look at the various external opportunities and threats.…

    • 950 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario.…

    • 246 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    cherns sourcing

    • 5075 Words
    • 21 Pages

    In this industry analysis, the following will be addressed: the target market for the product, the competitive environment, market size, labeling and distributing laws, ecological issues, technology factors, the economy, current trends, and the factors that will make this industry attractive and viable.…

    • 5075 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Unit 9 D1

    • 1327 Words
    • 6 Pages

    Task 4: Analyse the strengths, weaknesses , opportunities and threats facing an organisation in respect of a particular product (3.1)…

    • 1327 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Week 1 535 Hw

    • 705 Words
    • 3 Pages

    1. Which of the following choices may lead to competitive advantage (1) new products, services and business models; (2) charging less for superior products; (3) responding to customers in real time? (Points : 1)| 1 only…

    • 705 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Woogie Boogy

    • 1336 Words
    • 6 Pages

    Analysis and Evaluation - This section should contain a thoughtful and succinct assessment of the industry, market, buyer behavior, and organization. Be careful not to merely restate case information; rather, focus on an assessment and interpretation of the facts, qualitative and quantitative data, and management views. This section should also present the plausible alternative courses of action with pros and cons analysis for each alternative.…

    • 1336 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Currently Southern Comfort is showing a good average gross profit growth rate of 7% which will enhance the shareholder value after the acquisition. The company shows a healthy 5 year forecast but growth slows and then declines in year 10 by -1.15 %( Refer to Appendix 3). This slow down and decline could be attributed to the lifecycle of the product. The product could have reached maturity and will need some form of innovation.…

    • 3386 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Here you will write about the products/services that your competitors have and their strengths and weaknesses compared to your selected businesses products/services.…

    • 853 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Assessment Task 1

    • 1321 Words
    • 5 Pages

    For the organisation outlined in the case study provided, identify two marketing opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment with organisational objectives. After you have reviewed the opportunities, select the best fitting opportunity for the organisation and develop marketing strategies, approaches and activities to take advantage of the opportunity.…

    • 1321 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Chapter 14

    • 7513 Words
    • 35 Pages

    A critical aspect of the ______________ function is identifying gaps in the market so that new products…

    • 7513 Words
    • 35 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mgt 401 Business Analysis

    • 590 Words
    • 3 Pages

    1. Industry and Market feasibility analysis - The focus in this phase is twofold: (1) to determine how attractive an industry is overall as a “home” for a new business, and (2) to identify possible niches a small business can occupy profitably. A useful tool for this analysis is Porter’s five forces model.…

    • 590 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Janmar coatings

    • 670 Words
    • 3 Pages

    2. Industry, Market, and Buyer Analysis provides an external analysis of the organization. Consider industry structure and performance; competitors’ strengths and weaknesses, and buyer behavior. Also consider whether the market can be segmented, and if so, whether the segments can be quantified. (15 points)…

    • 670 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Marketing and Product

    • 2696 Words
    • 11 Pages

    i. Identify the most urgent issue necessary for you to penetrate or protect your desired market space.…

    • 2696 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Ducati Essay

    • 2426 Words
    • 10 Pages

    What are the global driving forces in this industry in terms of cost factors, markets and competitive factors?…

    • 2426 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Naked Juice Essay

    • 532 Words
    • 3 Pages

    What are the attributes and benefits of your product/service? How do they relate to your target market?…

    • 532 Words
    • 3 Pages
    Satisfactory Essays

Related Topics