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UNC Charlotte: A Case Study

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UNC Charlotte: A Case Study
At UNC Charlotte I am responsible for marketing and growing UNC Charlotte's Recreational Services programs while managing a promo team of 8 students. Currently, I am working to create a cohesive brand strategy among the four different program areas to ultimately implement a larger all-encompassing marketing plan. My other main responsibility is planning and coordinating RecFest, 49er Gold Rush 5K and On the Green golf tournament -- Recreational Services' three major events.
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