Under Armour History
History Under Armour was created in 1996 by a former University of Maryland football player named Kevin Plank. He wanted to make performance apparel that was cool, light, stayed dry, and was comfortable during any workout or practice. Kevin was tired of having to constantly change shirts between two-a-day practices, so he went and designed a shirt that was made from synthetic fabrics. His first shirt, which was named #0037 was the first shirt in the line of HeatGear, which was designed so athletes would stay cool in the hottest temperatures. In 1997, Kevin designed CoolGear, which was designed to keep athletes warm and dry in cold temperatures. During this year, AllSeasonGear was also designed and made to allow athletes to perform in between the two
…show more content…
Today the company generated over $3.96 billion in 2015 and is poised to overtake that amount in 2016. The company is projected to reach over $5 billion in revenue this year. The shoe industry is up over 60% this year thus far largely in part of Steph Curry shoe sales. Under Armour is investing in many more athletes such as Tom Brady, Steph Curry, Brice Harper, and also Dwayne “The Rock” Johnson. Lindsey Vonn is the major female athlete, but Under Armour is definitely trying to grow its women’s market.
Senior Officers
Under Armour has grown into a multibillion dollar company with Kevin Plank as the Chief Executive Officer and also Chairman of the Board. He was the creator and is the lead man in pushing the company to where it is today. He had a vision as a player and he made it a reality. He built the company to become a leading marketer, developer and distributor of branded performance apparel.
Kerry Chandler is the Chief Human Resource Officer. She worked as the Executive Vice President of Human Resources for the NBA along with Senior Vice President of Human Resources for ESPN. She has been extremely valuable in the growing of the
Today the company generated over $3.96 billion in 2015 and is poised to overtake that amount in 2016. The company is projected to reach over $5 billion in revenue this year. The shoe industry is up over 60% this year thus far largely in part of Steph Curry shoe sales. Under Armour is investing in many more athletes such as Tom Brady, Steph Curry, Brice Harper, and also Dwayne “The Rock” Johnson. Lindsey Vonn is the major female athlete, but Under Armour is definitely trying to grow its women’s market.
Senior Officers
Under Armour has grown into a multibillion dollar company with Kevin Plank as the Chief Executive Officer and also Chairman of the Board. He was the creator and is the lead man in pushing the company to where it is today. He had a vision as a player and he made it a reality. He built the company to become a leading marketer, developer and distributor of branded performance apparel.
Kerry Chandler is the Chief Human Resource Officer. She worked as the Executive Vice President of Human Resources for the NBA along with Senior Vice President of Human Resources for ESPN. She has been extremely valuable in the growing of the