Identify the organisation and give a brief description of it.
Tesco is a British multinational supermarket operating in over 12 different countries worldwide including republic of Ireland, turkey, Poland, Japan, china, and the US. and employing over 530,000 people. It was founded by Jack Cohen in 1919 in east end London and since then on has grown considerably becoming the third largest retailer in the world.
Describe the products/services of that organisation
Originally known for being a groceries store Tesco’s has expanded into other area’s including electrical, home ware, and even clothing. There are also many different services such as Tesco Bank, which provides insurance, loans, credit cards and mortgages. Other services such as mobile, and broadband. Five different stores home plus, express, metro, extra, superstore.
Identify the customers and define the needs.
Tesco’s aim to provide all customers with value for money products and to get lifetime loyalty to keep customers coming back to Tesco’s time after time.
Three areas that we know matter to many of our customers are: price and value; multichannel and convenience; and trust. (tescoplc.com). Tesco’s regularly ask their customers for their opinions via surveys, and a shopper’s thoughts panel to establish their needs. They want food that is value for money and at their convenience.
Tesco consumers cater for on average 51 % of the adult population from all socio-economic and age groups particularly performing well with families and 18-44 age groups.(designintelligence.co.uk). Offering Tesco own value products, frequent offers and savings on buying two instead of one etc. They also have Tesco’s finest for the more up market customers, and organic produce for the healthy customers.
Describe the purpose, goals, targets and financial structure of the organisation.
Tesco has changed their purpose in reflection to the huge change in our