Undertake Makerting Activities Asseswment 3
Assessment 3
Survey for the promotion
* 1. Please provide the following information?
Name
Age
Gender
Occupation
College
Company
* 2. How did you hear for this promotion?
Advertising
Public selling
Direct Marketing
Sales promotion
Event and experience
Public Relation
* 3. Did you make any purchase from the company today?
Yes
No
* 4. Do you think promotion through social networking websites are more effective than the one on paper?
Yes
No
* 5. If BBQfun is to be endorsed by celebrity will it effect your purchasing decesion?
Yes
No
* 6. Which of the following tools are more effective to promote BBQfun according to you?
Advertising
Public relation
Sales promotion
Direct marketing
Blogs
All
* 7. Did you find this promotion on Easter Weekend to be effective?
Yes
No
* 8. How did you come to know about BBQfun?
Advertising
Internet
Print media
Blogs
* 9. Will you purchase from this company if provides financial facility/installment facility?
Yes
No
* 10. Did you find the staff to be prepared and trained for this promotion?
Yes
No
11. Do many of your friends, family and acquaintances know about BBQfun?
Yes
No
They didn’t but after today they do
I’ll recommend to them
5. Prepare a marketing activity report for your manager to review.
After the promotion activity that we choosed ( 30% discount on Easter weekend) we can make some considerations.
The eight week campaign included :
Flyers creation with the 30% voucher and printed, and given away in shopping centres etc.
Creation of catalogues and droped in each mail box , with the 30% off voucher.
Promotional of this activity on Brizzy magazine.
Training of new staff for those days.
After the Easter Weekend we can see that our promotion had a lot of success. And brought new customers. And after the analisation of the feedback form we gave to each customer we can say that our brand recognition strategy was effective, now in the area of Brisbane we have an increase of our Brand awareness of 28% more than before
Survey for the promotion
* 1. Please provide the following information?
Name
Age
Gender
Occupation
College
Company
* 2. How did you hear for this promotion?
Advertising
Public selling
Direct Marketing
Sales promotion
Event and experience
Public Relation
* 3. Did you make any purchase from the company today?
Yes
No
* 4. Do you think promotion through social networking websites are more effective than the one on paper?
Yes
No
* 5. If BBQfun is to be endorsed by celebrity will it effect your purchasing decesion?
Yes
No
* 6. Which of the following tools are more effective to promote BBQfun according to you?
Advertising
Public relation
Sales promotion
Direct marketing
Blogs
All
* 7. Did you find this promotion on Easter Weekend to be effective?
Yes
No
* 8. How did you come to know about BBQfun?
Advertising
Internet
Print media
Blogs
* 9. Will you purchase from this company if provides financial facility/installment facility?
Yes
No
* 10. Did you find the staff to be prepared and trained for this promotion?
Yes
No
11. Do many of your friends, family and acquaintances know about BBQfun?
Yes
No
They didn’t but after today they do
I’ll recommend to them
5. Prepare a marketing activity report for your manager to review.
After the promotion activity that we choosed ( 30% discount on Easter weekend) we can make some considerations.
The eight week campaign included :
Flyers creation with the 30% voucher and printed, and given away in shopping centres etc.
Creation of catalogues and droped in each mail box , with the 30% off voucher.
Promotional of this activity on Brizzy magazine.
Training of new staff for those days.
After the Easter Weekend we can see that our promotion had a lot of success. And brought new customers. And after the analisation of the feedback form we gave to each customer we can say that our brand recognition strategy was effective, now in the area of Brisbane we have an increase of our Brand awareness of 28% more than before