Unilever Analysis
Culture
Nowadays, Company development requires new consumers and new partners in new market environment. Of course, Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next, the report continue to analysis India’s market by focus on India’s language, religion, and ethical traditions.
There is no doubt that language can have an important influence on the Unilever to expand new market in India. It is well know that Hindi is a standard official language of India. Max(Nd) stated that Indo-Aryan language was spoken by majority people, which taken up 74% of total Indian population. While the number of people who speak Dravidian language just accounted for twenty-three percent. Furthermore, English as the secondary official language also widely spoken in India. It is certain that English can be a second language as its immense growth over the years in India history. According to the report statement that English is a main language accepted and spoken in the field of business an education across all places in India. In addition, English also is ranked the third largest English speaking population all over the world except US and UK(Rajesh, 2009).
The diversity of language requires the company must pay more attention to use suitable language when entry India market. First, marketers should grasp the language differences of different target customers in the target market. It can contribute to communicate with customers easily and grasp majority customers. Second, the company should adjust the management style in new market. Company should hire natives to manage the local operation to reduce the cost of expanding new market. Finally, language as a mirror of culture can help company take an approach to the local society. Only have a better acknowledge to the India’s society can help company make a good future plan.
Religion as one of vital factors which should be taken into consideration.
Nowadays, Company development requires new consumers and new partners in new market environment. Of course, Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next, the report continue to analysis India’s market by focus on India’s language, religion, and ethical traditions.
There is no doubt that language can have an important influence on the Unilever to expand new market in India. It is well know that Hindi is a standard official language of India. Max(Nd) stated that Indo-Aryan language was spoken by majority people, which taken up 74% of total Indian population. While the number of people who speak Dravidian language just accounted for twenty-three percent. Furthermore, English as the secondary official language also widely spoken in India. It is certain that English can be a second language as its immense growth over the years in India history. According to the report statement that English is a main language accepted and spoken in the field of business an education across all places in India. In addition, English also is ranked the third largest English speaking population all over the world except US and UK(Rajesh, 2009).
The diversity of language requires the company must pay more attention to use suitable language when entry India market. First, marketers should grasp the language differences of different target customers in the target market. It can contribute to communicate with customers easily and grasp majority customers. Second, the company should adjust the management style in new market. Company should hire natives to manage the local operation to reduce the cost of expanding new market. Finally, language as a mirror of culture can help company take an approach to the local society. Only have a better acknowledge to the India’s society can help company make a good future plan.
Religion as one of vital factors which should be taken into consideration.