Uniqlo Company Profile
Section 1- General information of the company
Location of the store that I visited: UNIQLO, 546 Broadway New York
Times of visit: 1/15, 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas, New York, NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1,085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel
UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business—from design and production to final sale. * Type of retailer by ownership: Independent retailer * Major competitors: H&M, GAP * Direct competitors: GIORDANO, PADINI (PDI), * Indirect Competitors: ZARA, TOPSHOP, F.O.S * Variety and Assortment: narrow variety and deep assortment
The company states that UNIQLO doesn’t emphasize a huge product assortment with country-specific designs. The company sells the best T-shirt in a variety of colors or the best pair of jeans for modest prices.
The store seems to have all the necessary items all the times. They carry enough variety of clothes for all their target customers and lots of options in that variety (deep assortment). * Channels the retailer operates: specialty store, online store
Section 2 Strategy of the Retailer
Target Market
The owner declares no target market strategy. Their products are made for all. (Their slogan) However according to the study:
Primary target
Demographics
* Age: 18 - 24 years old * Gender: Both male and female * Education: Undergraduate and above * Occupation: University Student * Income Range: RM500 – RM1500 * Race & Ethnicity: All races * Geographic Location: Urban area
Psychographics
* Perception: Affordable brand which is well-known and provides wide and good quality of product lines up * Learning: Friends and siblings, social
Location of the store that I visited: UNIQLO, 546 Broadway New York
Times of visit: 1/15, 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas, New York, NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1,085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel
UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business—from design and production to final sale. * Type of retailer by ownership: Independent retailer * Major competitors: H&M, GAP * Direct competitors: GIORDANO, PADINI (PDI), * Indirect Competitors: ZARA, TOPSHOP, F.O.S * Variety and Assortment: narrow variety and deep assortment
The company states that UNIQLO doesn’t emphasize a huge product assortment with country-specific designs. The company sells the best T-shirt in a variety of colors or the best pair of jeans for modest prices.
The store seems to have all the necessary items all the times. They carry enough variety of clothes for all their target customers and lots of options in that variety (deep assortment). * Channels the retailer operates: specialty store, online store
Section 2 Strategy of the Retailer
Target Market
The owner declares no target market strategy. Their products are made for all. (Their slogan) However according to the study:
Primary target
Demographics
* Age: 18 - 24 years old * Gender: Both male and female * Education: Undergraduate and above * Occupation: University Student * Income Range: RM500 – RM1500 * Race & Ethnicity: All races * Geographic Location: Urban area
Psychographics
* Perception: Affordable brand which is well-known and provides wide and good quality of product lines up * Learning: Friends and siblings, social