Unit 4 D2

Gregg’s food on the go has been a great success catalysing the service and making more intuitive for customers. But how has it reached those thousands of customers Greggs meet every day. In this evaluation I am going to evaluate how the food on the go strategy introduced by Greggs has been promoted to different audiences. Also I will be identifying what are these promotions and whether it has been effective.
There are good and reasonable amount audiences for Gregg’s food on the go strategy. One of which could be business men and women, these customers are targeted strongly because they are limited with the amount of time, this could play as an advantage to Greggs because the food on the go strategy is quick and gives the ability for business men or women consumers, the ability to eat their food whilst traveling.
Another audience that is targeted could be determined upon a geographical location. People, who live near an area with a tourist attraction such as the beach or a well-known public park, would be targeted because they would want to explore their environment whilst eating a Gregg’s food on the go product.
One other audience that is targeted are investors. Investors would be intrigued on information about how well is the food on the go strategy is working and how would it predict the future outcomes of their investments.
There are many ways Greggs managed to get their food on the go information out to its audiences. One for example is on the BBC website on the 6 August 2013 (http://www.bbc.co.uk/news/uk-scotland-scotland-business-23591179). This article shows Greggs feeling optimistic about the food on the go strategy and the growth of sales, as sale in the previous year were found little disappointing. Investors would find this information about how Gregg’s optimistic thoughts on the strategy would turn sales figures high, very interesting as it creates questions such as how would this new strategy effect sales and questions in research like how are competitors handling the food on the strategy in comparison to Greggs.
Greggs uses their website to get their information about its food on the go products. It is presented in the menu lists merged with non-food on the go products. Regular customers with a quality interest in Gregg’s food would find food on the go intriguing and useful because they would eat Gregg’s foods regularly and the food on the go would be new experience to them. ( https://www.greggs.co.uk/menu/)
Another way Greggs would advertise their food on the go products is using posters and signs within stores in locations such as parks and areas where there is a lot of business activities. This would interest tourists in parks as they would eat while traveling or exploring when seeing these posters. Also business people as they have limited time and need to eat on the go because they are busy.