Meal M8 Industry Analysis

Meal M8 belongs to the “fresh food subscription service”, “meal subscription service” or “meal kit service”. Other companies related to the industry include, Hello Fresh, Relish, Blue Apron, and more. The primary differentiating factor among companies in the industry include whether the service is tied to delivery; but meal planning based on a subscription makes up the common framework. The industry has expanded over the years due to advancements in smartphone application technology and consumers’ acceptance of the subscription service model. This, along with a rise in the number of people looking for nutritious alternatives to everyday meals, has helped the industry gain ground into the billion-dollar range; Techonomic predicts that by 2020, the fresh food subscription service industry will be a $3 - $5 billion-dollar industry.
INDUSTRY ROADBLOCKS
A key factor that has
Increasing expenses would affect the cost to run a business and would inevitably produce revenue loss. For companies that do not include a delivery service, but provide meal planning applications or websites, the economic factors that would affect the industry would be less significant, yet vary greatly based on demographic and geographic restrictions.
TECHNOLOGICAL FACTORS
Technological factors that affect the meal planning industry are tied to the smartphone application and internet sectors of the technology industry. The success of meal planning applications depends on the application interface, and its ability to be used across different operating systems (i.e. Android versus iOS). Additionally, ease of use is important in terms of user interaction and functionality. Success of meal planning services over the web depends on accessibility and abilities to navigate the site effortlessly.
SUPPLY AND