Unit 9 D1
Research
Before we created our promotional materials such as posters, leaflets and flyers, we had to make sure that we were able to find a suitable price in which we can budget according to our finances. During our research, we were able to locate a suitable printing agency in which we could print our promotional materials in bulk, so we could hand out in the local area to help promote the business. The advantage of the agency we chose for printing our material was that they were able to print our promotional materials within 2 working days and that any deliveries that took place could be tracked on the website when u log on to it, this to make sure that the delivery is going according to plan. By selecting the amount we though would be appropriate for this campaign, we were able to locate the price in which it would cost us as an advertising agency if that amount were to be printed out.
Promotional Material
Leaflets
We used leaflets to ensure customers the products that the café will be selling in their local café. The leaflet we designed had a bright Italian background (in the form of the Italy colours), indicating immediately to the consumer that the café is Italian based, which is probably the most important factor to inform the customer about. We made sure that the leaflet was specifically designed and had the relevant information such as the location of the café and the products that the café were going to sell. This is vital to clear as misleading customers about products that the café doesn't sell could lead to the business losing customers. We also had to include contact information so that customers could maybe phone in the café to order food or to see whether the café is open. We used pictures so that consumers are able to get a feel of some of the products that the café has on offer. We placed this on the front (main) side of the leaflet so that it is eye catching to the consumer as soon as they see the leaflet.
We made 1500 printout
Before we created our promotional materials such as posters, leaflets and flyers, we had to make sure that we were able to find a suitable price in which we can budget according to our finances. During our research, we were able to locate a suitable printing agency in which we could print our promotional materials in bulk, so we could hand out in the local area to help promote the business. The advantage of the agency we chose for printing our material was that they were able to print our promotional materials within 2 working days and that any deliveries that took place could be tracked on the website when u log on to it, this to make sure that the delivery is going according to plan. By selecting the amount we though would be appropriate for this campaign, we were able to locate the price in which it would cost us as an advertising agency if that amount were to be printed out.
Promotional Material
Leaflets
We used leaflets to ensure customers the products that the café will be selling in their local café. The leaflet we designed had a bright Italian background (in the form of the Italy colours), indicating immediately to the consumer that the café is Italian based, which is probably the most important factor to inform the customer about. We made sure that the leaflet was specifically designed and had the relevant information such as the location of the café and the products that the café were going to sell. This is vital to clear as misleading customers about products that the café doesn't sell could lead to the business losing customers. We also had to include contact information so that customers could maybe phone in the café to order food or to see whether the café is open. We used pictures so that consumers are able to get a feel of some of the products that the café has on offer. We placed this on the front (main) side of the leaflet so that it is eye catching to the consumer as soon as they see the leaflet.
We made 1500 printout