RyanAir stands out as it is the only low-cost carrier among the airlines examined. The strengths of this LCC compared to the “legacy carriers” such as Delta, United, and American is that the company serves only relatively short-haul routes throughout Europe which cost cheaper to operate and generally are not a huge loss in case of non-full flights. This allows for flight cost structure to be controlled easily and RyanAir has perfected the formula for offering cheaper flights to value-conscious consumers while realizing high margins for their flights. The disadvantages of RyanAir involve its network that is controlled in growth which only allows it to compete in the European market as opposed to the international market. The advantage of the legacy carriers compared to LCCs such as RyanAir involves the global network serviced by these airlines. American, United, and Delta are very strong not only domestically in the United States but internationally with service among 6 continents. The disadvantage of operating as many routes as a legacy carrier would is that profit margins would be lower as long-distance flights are less cost-effective than short-distance routes. On an investment standpoint, RyanAir should be a strong competitor in the market due to its business structure that allows it to maximize profits while maintaining a busy network
RyanAir stands out as it is the only low-cost carrier among the airlines examined. The strengths of this LCC compared to the “legacy carriers” such as Delta, United, and American is that the company serves only relatively short-haul routes throughout Europe which cost cheaper to operate and generally are not a huge loss in case of non-full flights. This allows for flight cost structure to be controlled easily and RyanAir has perfected the formula for offering cheaper flights to value-conscious consumers while realizing high margins for their flights. The disadvantages of RyanAir involve its network that is controlled in growth which only allows it to compete in the European market as opposed to the international market. The advantage of the legacy carriers compared to LCCs such as RyanAir involves the global network serviced by these airlines. American, United, and Delta are very strong not only domestically in the United States but internationally with service among 6 continents. The disadvantage of operating as many routes as a legacy carrier would is that profit margins would be lower as long-distance flights are less cost-effective than short-distance routes. On an investment standpoint, RyanAir should be a strong competitor in the market due to its business structure that allows it to maximize profits while maintaining a busy network