Universal Motors Aquires
SCMA 311
SPECIAL TOPICS IN SUPPLY CHAIN MANAGEMENT
SYNDICATE ASSIGNMENT
DUE DATE: 14th SEPTEMBER 2012
Assignment Brief
In your study syndicates, you are expected to read, analyse and interpret the key underlying issues of the following case-study titled "The Universal Motor Company Acquires Semiconductors". Six (6) questions have to be answered and these questions can be found at the end of the case study.
Your answers to the questions must relate to the issues in the case, however you are expected to support your responses with appropriate and relevant literature from the prescribed text: Monczka et al, 2009. You may also reference internet sources if you wish to do so. The Harvard method of referencing applies to this assignment.
The assessment will be assessed along the following rubric items: • Style and structure 20% • Introduction to the Topic 10% • Data Analysis 40% • Grammar & Language 10% • Literature Review 10% • Conclusion & Recommendations 10%
Fritz Hillen (Senior Lecturer)
THE UNIVERSAL MOTOR COMPANY ACQUIRES SEMICONDUCTORS
Background
The Universal Motor Company is one of the world’s largest manufacturers of automobiles and trucks. In 1980, purchase content was 65 percent of the cost of goods sold. The supply management organization was well managed and staffed with seasoned, well-educated professionals (for the time period). During the late 1970s, the U.S. government began addressing the air pollution issue by establishing vehicle emissions standards and corporate average fuel consumption targets for vehicles sold in the United States. The auto industry was faced with major technical problems. The U.S. government-mandated standards could not be achieved with available technology. These
SPECIAL TOPICS IN SUPPLY CHAIN MANAGEMENT
SYNDICATE ASSIGNMENT
DUE DATE: 14th SEPTEMBER 2012
Assignment Brief
In your study syndicates, you are expected to read, analyse and interpret the key underlying issues of the following case-study titled "The Universal Motor Company Acquires Semiconductors". Six (6) questions have to be answered and these questions can be found at the end of the case study.
Your answers to the questions must relate to the issues in the case, however you are expected to support your responses with appropriate and relevant literature from the prescribed text: Monczka et al, 2009. You may also reference internet sources if you wish to do so. The Harvard method of referencing applies to this assignment.
The assessment will be assessed along the following rubric items: • Style and structure 20% • Introduction to the Topic 10% • Data Analysis 40% • Grammar & Language 10% • Literature Review 10% • Conclusion & Recommendations 10%
Fritz Hillen (Senior Lecturer)
THE UNIVERSAL MOTOR COMPANY ACQUIRES SEMICONDUCTORS
Background
The Universal Motor Company is one of the world’s largest manufacturers of automobiles and trucks. In 1980, purchase content was 65 percent of the cost of goods sold. The supply management organization was well managed and staffed with seasoned, well-educated professionals (for the time period). During the late 1970s, the U.S. government began addressing the air pollution issue by establishing vehicle emissions standards and corporate average fuel consumption targets for vehicles sold in the United States. The auto industry was faced with major technical problems. The U.S. government-mandated standards could not be achieved with available technology. These