Usa Today Case Study
USA Today: Innovation in an Evolving Industry*
Case Analysis
Introduction:
USA Today has been an innovative way for customers to receive news on a daily basis since 1982. Their innovation lies within the format of their bright, colorful and eye-catching paper, as well as in their shorter pieces that help to enlighten consumers without over powering them. Owned by Gannett Co. Inc., a diversified international news, information and communications company, USA Today has every possibility of furthering their success in the news industry.
Executive Summary:
In reading Case 1, USA Today: Innovation in an Evolving Industry*, it became apparent that USA Today is fighting to stay relevant in today’s news distribution culture. Currently USA …show more content…
Most of the readers work in middle- to upper management positions and are often purchasing decision makers for their offices and households, as well as technology junkies and sports fans. Most of USA Today’s customers participated in a wide range o leisure activities such as attending movies and traveling. The print newspaper’s readers are 69% male and 31% female, with a median age of 50 and a median household income of $91,683. For USA today.com the audience is balanced between men and women, and the median age for readers is only 30 years old. Customers of USA Today are drawn in by the bright colors, short stories and ability to cover important news happening in their …show more content…
In order to take USA Today to the next level of a multi-media application several things have to happen. The first thing that needs to happen in order for USA Today to be once again taken as a serious threat, is the need to up the anti by actually creating an app that is accessible to all smart phones, tablets and even the newest rage of “smart televisions.” The app that USA today needs to create should incorporate the other apps they have out now (games, gas prices, travel prices) and provide an easy to use way for their consumers to access the news, etc. While, the app should remain a “free app,” something should be put in place that requires the user to pay X amount of dollars either a month, or year, in order to obtain full access to the entire app. By doing this, not only are you bringing in past loyal customers, but creating a new consumer base by offering unique options. Our goal is to take USA Today’s bright and creative ways, and mold them into something that technology junkies can use on a daily basis and receive the same amount of information as if they were subscribed to actual print copies. The way we keep USA Today relevant is by keeping up with things that are actually relevant to their consumers, and technology is a consistent winner. An added bonus to creating a successful
Case Analysis
Introduction:
USA Today has been an innovative way for customers to receive news on a daily basis since 1982. Their innovation lies within the format of their bright, colorful and eye-catching paper, as well as in their shorter pieces that help to enlighten consumers without over powering them. Owned by Gannett Co. Inc., a diversified international news, information and communications company, USA Today has every possibility of furthering their success in the news industry.
Executive Summary:
In reading Case 1, USA Today: Innovation in an Evolving Industry*, it became apparent that USA Today is fighting to stay relevant in today’s news distribution culture. Currently USA …show more content…
Most of the readers work in middle- to upper management positions and are often purchasing decision makers for their offices and households, as well as technology junkies and sports fans. Most of USA Today’s customers participated in a wide range o leisure activities such as attending movies and traveling. The print newspaper’s readers are 69% male and 31% female, with a median age of 50 and a median household income of $91,683. For USA today.com the audience is balanced between men and women, and the median age for readers is only 30 years old. Customers of USA Today are drawn in by the bright colors, short stories and ability to cover important news happening in their …show more content…
In order to take USA Today to the next level of a multi-media application several things have to happen. The first thing that needs to happen in order for USA Today to be once again taken as a serious threat, is the need to up the anti by actually creating an app that is accessible to all smart phones, tablets and even the newest rage of “smart televisions.” The app that USA today needs to create should incorporate the other apps they have out now (games, gas prices, travel prices) and provide an easy to use way for their consumers to access the news, etc. While, the app should remain a “free app,” something should be put in place that requires the user to pay X amount of dollars either a month, or year, in order to obtain full access to the entire app. By doing this, not only are you bringing in past loyal customers, but creating a new consumer base by offering unique options. Our goal is to take USA Today’s bright and creative ways, and mold them into something that technology junkies can use on a daily basis and receive the same amount of information as if they were subscribed to actual print copies. The way we keep USA Today relevant is by keeping up with things that are actually relevant to their consumers, and technology is a consistent winner. An added bonus to creating a successful