Klink Case Study

Introduction

On behalf of Klink Campaigns, Inc., we are pleased to submit the following proposal for strategic communications and public affairs assistance to the Los Angeles Police Protective League (LAPPL or League).

With more than two-decades of experience, Klink Campaigns has worked with on hundreds of high-profile, politically sensitive issues in the City of Los Angeles, California, the United States, and globally.

We pride ourselves on taking a strategic approach to communications. Whether trying to proactively publicize the good work of our clients and their personnel or products, or helping them manage a crisis situation, the firm combines a unique blend of award-winning writing, a hands-on knowledge and familiarity of what the
Of central focus in external audiences is the news media - broadly defined to include print, radio, television and digital (bloggers and social media). In spite of a rapidly changing environment, we know how the media works and we maintain relationships with reporters, editors and columnists at papers throughout California.

Because we know Los Angeles, we understand the importance of strengthening and maintaining strong relationships with all 15 members of the Los Angeles City Council, other City executive leadership (Mayor and City Attorney), as well as community, religious, business and civic groups throughout the City. The firm possesses a deep understanding of how Los Angeles works and what the citywide and council district-specific issues are likely to be relevant now and in the future.

Additionally, having worked on statewide political, public policy and communications issues in both Sacramento and Washington, D.C., the firm can assist the LAPPL on issues outside the City of Los Angeles.

The sum of this work experience and accumulated political knowledge means that Klink Campaigns is uniquely positioned to jump right in and immediately make a difference on LAPPL-related
strength is our ability to quickly grasp complex issues and develop clear, credible and persuasive messages. We are firm believers in research-driven communications and, depending upon the issue, the timeliness and its importance, we may recommend that the League commission survey research. For the LAPPL, the creation of such messages would play a central role in helping to: o Promote and protect the image of LAPD officers o Build/strengthen brand of Police Protective League o Influence the debate, discussion or disposition of a League priority or issue

• Issue proactive media materials: In today’s rapidly moving media environment, it is imperative that the LAPPL be ready to proactively issue statements, press releases and other materials to get out ahead of an issue or a potential story. Klink Campaigns would take the lead in drafting and, once approved, placing opinion pieces in relevant publications. The firm is also experienced at conducting press conferences and reporter briefings, as well as preparing for/attending editorial board meetings. In sum, it is imperative that the League never stop communicating with the news media (it must be timely, relevant and accurate) and that all media materials remain current and