The family is an important market for the sale of consumer goods because advertisers encourage families to be in competition with each other (“keeping up with the Joneses”), and to keep buying all the latest gizmos and gadgets. They also target children who use their “pester power” to get their parents to buy more things and spend more money on them.This is one of the ways that Marxists say the family serves capitalism, because the family generates major profits for it. They also say that capitalism exploits the labour of the workers, making a profit by selling the products made from their labour for more than it costs them to be produced.
Another argument from the Marxist perspective is that the family performs key ideological functions for capitalism by justifying and maintaining inequality , which in turn maintains capitalism. As suggested in Item 2B ,they say that the family socialises children into accepting and being used to heirarchy and inequality. The parents power over their children gets the children used to the idea that someone is always in charge, which prepares them for working, where they will contribute to capitalism by obeying orders from their employers. Zaretsky says that the family performs the ideological function of offering