What is Motivation? Motivation can be described as a driving force within us. It makes people try and achieve certain targets in order to satisfy a particular need or expectation. It makes an individual behave in a certain way and makes them make decisions to act in a certain way and to continue with these actions until they satisfy their needs and expectations.
According to Mitchell there are four particular characteristics that support the definition of motivation. First of all motivation is described as an individual phenomenon. This implies that every person has different characteristics and is unlike any other. This allows them to demonstrate their "uniqueness". Mitchell also suggests that motivation is intentional and is therefore under the control of an individual. From this statement we can conclude that actions that are influenced by motivation are in fact a choice of action. Mitchell also identified that motivation can be used to predict behaviour but it is not actually behaviour itself. Finally Mitchell described motivation as being multifaceted. He argued that the two most important factors of motivation are arousal and direction of choice or behaviour. In summary Mitchell defined motivation as "the degree to which an individual wants and chooses to engage in certain specified behaviours".
Maslow (1943) believed that it is inbuilt in human nature to always want. What we want also depends on what we already have. Marlow suggested that human needs have a hierarchy. His hierarchy of needs is shown as a series of steps in the form of a pyramid. There are 5 main