Introduction
The purpose of the report is to conduct a value chain analysis of Calloway and its
industry in order to get a better assessment of the organization’s key functions in
terms of satisfying the needs of the tenants and ultimately the shoppers. To end
of this report, we will provide a situational analysis and recommendations to
improve Calloway’s ability meet its tenants’ and shoppers’ needs.
Situational Analysis
Calloway REIT is the largest owner of large-format unenclosed retail properties in
Canada. Its high-quality portfolio represents superior assets in prime locations
across the country. These properties comprise a total of 21.9 million square feet
– including 5.6 million square feet for future developments.
Calloway is led by an experienced senior management team. Under its
leadership, Calloway’s portfolio has grown from 12 to 119 high-quality properties
in just six years. In that same period, total assets have soared from $108.7million
to $4.2 billion, for an impressive increase of 3,758%[1].
Calloway’s Mission
Focused on the ownership and development of exceptional retail properties,
Calloway is home to leading, value-based national retailers. With a work force of
108 dedicated associates, Calloway’s mission is to provide value for its
Unitholders, its tenants and hard-working Canadian consumers[2]
Calloway’s Vision
Calloway remains committed to its vision: design, develop and manage retail
properties for hard-working, value-oriented Canadians, be the landlord of choice
for value-minded retailers and be a vibrant, forward-thinking company with sound
fundamentals – constantly creating value and growth for our loyal Unitholders[3]
Calloway’s Strategic Goals
Own and manage dominant shopping centres which provide our retailers a
platform to reach their customers through:
a)