Value Chain Management
VALUE CHAIN MANAGEMENT
AND THE
CONSUMER PRODUCTS INDUSTRY
CHAPTER 1 INTRODUCTION
Background Value chain management applies to business-to-business commerce, but in today's modern day market places, it is seen that consumers are not taken into consideration under three circumstances: when manufacturing a product, the service experienced at a retail store, or what values a consumer relates the product towards, and guarantee a return purchase. The business-to-business value chain management has grown into a business-to-consumer management. In all cases management chains must be integrated and operate in a seamless manner, but must also be made to order to specific consumer requirements.
Statement of Purpose This paper will analyze the impact of value chain management on retail customer relationships, consumer values, and manufacturer relationships. The report will discuss how management works in these factors by implementing strategies that include the consumer's attitude, giving the retailers sufficient product knowledge, and building the product to customize. Companies use the Internet which studies show how to sell the product, where and to whom. All these factors will produce a profitable, customized and focused company who meets the wants and demands of their consumers.
Scope
The report will discuss how companies notice customer values and know what techniques are used to create a correlation from the buyer to the product. Management from retailers must implement customer service and order inventory to ensure a full stock. Manufacturers seek customer relationship by eliminating the middle man (retailer) and selling via internet. Researching finds new trends seen in the market and the manufactures therefore create to customize to the consumer. I will not discuss any Internet software programs being used among the mentioned companies involved.
Limitations
The amount of time allocated for the research paper due to the 6-week time frame.
AND THE
CONSUMER PRODUCTS INDUSTRY
CHAPTER 1 INTRODUCTION
Background Value chain management applies to business-to-business commerce, but in today's modern day market places, it is seen that consumers are not taken into consideration under three circumstances: when manufacturing a product, the service experienced at a retail store, or what values a consumer relates the product towards, and guarantee a return purchase. The business-to-business value chain management has grown into a business-to-consumer management. In all cases management chains must be integrated and operate in a seamless manner, but must also be made to order to specific consumer requirements.
Statement of Purpose This paper will analyze the impact of value chain management on retail customer relationships, consumer values, and manufacturer relationships. The report will discuss how management works in these factors by implementing strategies that include the consumer's attitude, giving the retailers sufficient product knowledge, and building the product to customize. Companies use the Internet which studies show how to sell the product, where and to whom. All these factors will produce a profitable, customized and focused company who meets the wants and demands of their consumers.
Scope
The report will discuss how companies notice customer values and know what techniques are used to create a correlation from the buyer to the product. Management from retailers must implement customer service and order inventory to ensure a full stock. Manufacturers seek customer relationship by eliminating the middle man (retailer) and selling via internet. Researching finds new trends seen in the market and the manufactures therefore create to customize to the consumer. I will not discuss any Internet software programs being used among the mentioned companies involved.
Limitations
The amount of time allocated for the research paper due to the 6-week time frame.