1. Introduction
Walmart was found in 1962 by Sam Walton, is an American public corporation that operates a chain of large discount stores and warehouse stores in various formats around the world. Listed on the New York stock exchange in 1972 (NYSE Euronest, Listing Directory, 2012). Walmart is the leading grocery chain in international which focus on sales in everyday low pricing format (Jones, 2004) Nowadays Walmart is the world 's largest corporation (Fortune Magazine, Fortune Global 500 companies 2013), It operates over 8000 stores worldwide, offer a vary selection of products at a reasonable price. Walmart China opened its first Supercenter in Shenzhen in 1996. As of February 28, 2013, Walmart operated more than 390 units in over 150 cities in 21 provinces, autonomous regions and 4 municipalities in China (Our story, Walmart 2013). Walmart's mission is 'Save people money, so they can live better' (Walmart Annual Report 2008).
2. Value of the production or service provided for customer
2.1 Product or service provided by Walmart
Walmart provides a wide array of products like toys, electronics, groceries, jewelry, ladies, men and children's apparel, Pharmaceuticals, automotive, books, gardening, groceries, sporting goods, candy, magazines, crafts, pets, flowers, office supplies, swimming pool peripheral products, paint, video recorders and DVD at reasonable price.
2.2 Key product or service attributes of Walmart
Walmart China persists in local sourcing, have established partnerships with close to 20000 suppliers in China, over 95% of the products is sourced locally (About us, Walmart 2013). In China, Walmart firmly believes in three core values - respect for the individual, service to the customer and striving for excellence. Managment provides a friendly, pleasant experience shopping in Walmart every day. All opinion is respected, created a unique corporate culture that is key to Walmart’s competitive