value chain of Disney
Value chain: Disney toys.
Support activities
- Admin / Management / Infrastructure
Communication between the movie makers and the product designers.
Approbation of the different countries to allow the sell of toys.
R&D office and firm to design and manufacture products.
- Human Resource Management
Qualified people to offer a product which is the best quality as possible.
Experienced people who know the art of international trades.
- Technology Development
High technology level in order to create the characters, to carry out tests as efficiently as possible without wasting time.
No need of licence.
- Procurement
Raw materials (like plastic and boxes) which are delivered by suppliers.
Furthermore they have to trust there subcontractors on delivery times for instance.
Primary activities
- Inbound logistics
Characters of the Disney movies. Indeed if the movie is a success so derivate products will be also a success.
The adventures which are lived by characters to create products around the environment of the characters.
- Operations
Respect deadlines for critical events such as Christmas for example. Indeed during Christmas the majority of the profits are made.
Contain costs to offer to the consumer a quality product to a low price.
- Outbound logistics
Good delivery logistic because the Disney toys are delivered all around the word and it is important to now and to control the delivery chain from the manufacture to the shops.
- Marketing and sales
Large range of choices to attract the consumer and it shows that Disney has a lot of “heroes” and each one represent a moral value.
New products regularly to create a demand and never install a routine in the sells.
Advertising during the critical period: Christmas. It is really important because each year at this time a Disney movie can be seen in cinema and after the derivate products are sold thanks to the success of the movie
Sell the products in own shops.
Support activities
- Admin / Management / Infrastructure
Communication between the movie makers and the product designers.
Approbation of the different countries to allow the sell of toys.
R&D office and firm to design and manufacture products.
- Human Resource Management
Qualified people to offer a product which is the best quality as possible.
Experienced people who know the art of international trades.
- Technology Development
High technology level in order to create the characters, to carry out tests as efficiently as possible without wasting time.
No need of licence.
- Procurement
Raw materials (like plastic and boxes) which are delivered by suppliers.
Furthermore they have to trust there subcontractors on delivery times for instance.
Primary activities
- Inbound logistics
Characters of the Disney movies. Indeed if the movie is a success so derivate products will be also a success.
The adventures which are lived by characters to create products around the environment of the characters.
- Operations
Respect deadlines for critical events such as Christmas for example. Indeed during Christmas the majority of the profits are made.
Contain costs to offer to the consumer a quality product to a low price.
- Outbound logistics
Good delivery logistic because the Disney toys are delivered all around the word and it is important to now and to control the delivery chain from the manufacture to the shops.
- Marketing and sales
Large range of choices to attract the consumer and it shows that Disney has a lot of “heroes” and each one represent a moral value.
New products regularly to create a demand and never install a routine in the sells.
Advertising during the critical period: Christmas. It is really important because each year at this time a Disney movie can be seen in cinema and after the derivate products are sold thanks to the success of the movie
Sell the products in own shops.