Value Co-Creation
Silvia Garrido Ramirez Nº 5597 Master subject: Product &Service Management Professor: Jo ão Pereira 1
INDEX
Pages
I. Introduction…………………………………………………………………………… 3 - 4 a. Identify the work being criticized……………………………………………………. 3 b. Thesis’ presentation………………………………………………………………….. 3 c. Preview of the argument…………………………………………………………….. 3 -4
II. Short summary of the work………………………………………………………. 4 - 5
III. Argument (mini theses)…………………………………………………………. . 5 - 11
IV. Conclusion………………………………………………………………………….. 12
IIV. Bibliography…………………………………………………………………........ 12- 13
2
a. Identify the work being criticized Nowadays, firms are adopting a new tendency about creating new value. Apart from, adding value to the enterprise itself, they add value at the same time to a new product or service. There is a rise of the importance on this concept because all of the benefits that offers. However, so as to take advantage of it, it is required a correct management of the co-creation performance process. Moreover, the interactions of users, suppliers and consumers in this process are significant to be executed in a good manner. b. Thesis presentation Analyzing the co-creation field, it can be ascertained that the management process plays a fundamental role that must be well supported and guided trough the effectiveness performance, in order to obtain a successful and adequate superior cocreation of value. c. Preview of your argument. So as to prove and give the right consistency about this thesis, already mentioned above. It is going to be necessary to examine and dive into the main points that have been crucial to develop the argument. Firstly, the concept of co-creation of value has been the mainstay which has been approaching a deep study of its meaning, its dimensions, its involvement, trends, perspectives and implications. These have been used as bases for the beginning of the argument. However, not only the fact of study the co-creation theme is enough. We need
INDEX
Pages
I. Introduction…………………………………………………………………………… 3 - 4 a. Identify the work being criticized……………………………………………………. 3 b. Thesis’ presentation………………………………………………………………….. 3 c. Preview of the argument…………………………………………………………….. 3 -4
II. Short summary of the work………………………………………………………. 4 - 5
III. Argument (mini theses)…………………………………………………………. . 5 - 11
IV. Conclusion………………………………………………………………………….. 12
IIV. Bibliography…………………………………………………………………........ 12- 13
2
a. Identify the work being criticized Nowadays, firms are adopting a new tendency about creating new value. Apart from, adding value to the enterprise itself, they add value at the same time to a new product or service. There is a rise of the importance on this concept because all of the benefits that offers. However, so as to take advantage of it, it is required a correct management of the co-creation performance process. Moreover, the interactions of users, suppliers and consumers in this process are significant to be executed in a good manner. b. Thesis presentation Analyzing the co-creation field, it can be ascertained that the management process plays a fundamental role that must be well supported and guided trough the effectiveness performance, in order to obtain a successful and adequate superior cocreation of value. c. Preview of your argument. So as to prove and give the right consistency about this thesis, already mentioned above. It is going to be necessary to examine and dive into the main points that have been crucial to develop the argument. Firstly, the concept of co-creation of value has been the mainstay which has been approaching a deep study of its meaning, its dimensions, its involvement, trends, perspectives and implications. These have been used as bases for the beginning of the argument. However, not only the fact of study the co-creation theme is enough. We need
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