Abstract
To work with people of other cultures, it's important to understand their "world view." The Value Orientation Method (VOM) provides a way to understand core cultural differences related to five basic human concerns, or orientations. The method has been used widely in cross-cultural situations, including in higher education, health services, and conflict resolution. A 16-question oral survey is available and can be used for formal research about cultural differences or informally in training to help people become aware of and work with cultural differences at the individual and institutional levels.
Tom Gallagher
Leadership Development Specialist
Office of Personnel and Organizational Development
Oregon State University Extension Service
Corvallis, Oregon
Internet Address: tom.gallagher@orst.edu
Introduction
Changes in the demographics of the United States challenge Extension faculty and staff to work effectively across cultures. One of the fundamental problems of working effectively with people of another culture is understanding basic differences in "world view." Without this understanding, it is difficult to provide appropriate services and easy to get into unnecessary conflict.
There is, however, a method to quickly help people understand cultural differences. This article introduces the Value Orientation Method (VOM), a tool that can help identify differences in core values across cultures. For those readers familiar with the Myers-Briggs Type Indicator (Keirsey, 1998) and how it describes type of individuals, the VOM provides a similar method for describing types of cultures.
Background
The foundations for VOM were developed in the 1940s and 1950s by anthropologists with the Harvard Values Project (Kluckhohn & Strodtbeck, 1961). The project team proposed that it is possible to distinguish cultures based on how they each addressed five common human concerns.