The purpose of this article was to show the study the importance of nonverbal communication in the business world. Three different professors from two different colleges took surveys from a company on how the employees thought the importance of nonverbal communication was.
The study was based on fifty top employers in the mid-west. Out of those fifty managers had to choose which departments would be surveyed. Out of all the company’s only 35 were chosen to be a part of the survey. These were picked based on how much of a variety the chosen which had to deal with technology, product and service. The business’s had different department and organization that ranged from 5 to 30 employees. 1200 surveys were passed out to more than 1000 employees. The different items that were surveyed were based on health care, finance, retail manufacturing and government. The return rate of the surveys was at a low 42 percent. Out of those people who had taken the survey there was 217 males and 288 females that ranged from ages 24- 45. The survey was divided up into two different parts, which were the questions of nonverbal communication and demographic information. The questions were a range from a rate scale or multiple choice.
Out of these results decoding was a high rate a long side with the importance of nonverbal communication. Through this survey scientist had ranked the importance of decoding and verbal/nonverbal communication. Facial expressions to be number one followed by voice level and tone. Coming in at third was the verbal content of feedback. 27 percent had said that verbal gave more accurate information than nonverbal. 79 percent had said they look for facial expressions in the eyes and mouth. They found it to be important to look at these certain areas. On the