A nonverbal message is one that communicates without words. Nonverbal messages are an important part of the communication process because they provide added information the receiver can use in interpreting what is said. However, the extra information can add to or detract from the meaning of a message. Although listeners may strongly believe what is said, nonverbal behavior may constitute two thirds or more of total communication. People may choose not to speak; however, they can never be uncommunicative nonverbally. (AC,Krizan p.433) Nonverbal signs are a rich source of information at Tayana General Dealers & Supplies (TGDS) .There are many useful business applications for nonverbal communication. It can be used to make stronger connections with clients and colleagues, to determine interest in a product or service, or to convey a certain impression about employees as well as Tayana General Dealers & Supplies (TGDS) as a business. …show more content…
People constantly communicate through their conscious or unconscious nonverbal messages.
As an example, people normally speak or greet each other when they arrive in offices at Tayana General Dealers & Supplies (TGDS), it becomes more apparent that something is wrong or not working when one person just come , sit on his or her desk and start working without speaking or greeting the other colleagues. Another example of how nonverbal messages affect other forms of communication is where a prospective customer receives a poorly printed letter announcing a sale of furniture. The poor printing is a nonverbal message suggesting
carelessness.
However nonverbal messages may not always be intended or planned; nevertheless, they clearly communicate to people and influence their interpretation. Nonverbal messages may aid or hinder communication. The following summarizes the more important characteristics of nonverbal communication at Tayana General Dealers & Supplies (TGDS)
The nonverbal communication can be unintentional. The sender may be unaware that he or she is sending a nonverbal message and, consequently, may not be aware of the impact that message may have. A nonverbal communication may be more honest than a verbal one. In a person to-person communication, the message is sent on two levels—verbal and nonverbal. Nonverbal cues may be transmitted unconsciously and without having been planned. So if the nonverbal cues and the spoken message are not compatible, the receiver of the message tends to base the interpretation and the intent of the message on the nonverbal cues. Nonverbal communication makes, or helps to make, a first impression. First impressions are powerful. They often result in frozen evaluations, images that can be very difficult to alter. Nonverbal communication is always present. Neither oral nor written communication exists without nonverbal communication. Examples of nonverbal messages being sent even when the communication may not be face-to-face include tapping the phone receiver by the receptionist, loudly rearranging of papers by the secretary, or the silence of a colleague in office.
Non verbal messages come in different forms and we are going to look at some of the common types of non verbal communication and their impact on communication process TGDS . Firstly let’s look physical appearance as a form of non verbal communication. An organization or a company will form a first impression from appearance of their front office, letterhead, format of their invoices to customers/ client and neatness of their personnel. This first impression will definitely influence the receiver’s reaction and perception to the organization. The physical appearance of a speaker influences an oral message as much as the appearance of a letter influences a written message. Listeners use physical appearance as a clue to the speaker’s credibility for example, an accountant who is making a presentation about the results of an audit to the management of the company and is dressed in casual, trendy clothes like a short trouser with a t-shirt will find it difficult or if not impossible to be taken seriously at TGDS
The use of body language is another form of non verbal communication at TGDS this is done whether in conjunction with spoken words or independently, the body sends messages to those with whom communication is made. An advantage of using body language to respond to a message is that it conveys instant feedback to the sender. For example a smile is interpreted almost universally as an expression of friendliness and approval. A smile indicates satisfaction, but a frown shows disagreement at TGDS. Smiling has a big importance for our body language repertoire especially in business because smiling can directly influence people and their attitudes. It also affects how other people will respond to the business. Positive reaction in business sphere is always more than welcome and smile is the key for that.(Pease, 2004,p. 70) Another example of using body language is the use of eyes to communicate; eyes are a powerful indicator, failure to look a person in the eye when speaking may indicate shyness, dishonesty, or embarrassment. Eye contact can convey positive emotions such as confidence, agreement, or interest in the subject of a conversation; negative emotions like fear or hatred; or a signal to the sender about when to talk or finish. The frequency of the eye contact may indicate either interest or boredom. On the other hand eye contact may be influenced by culture; some cultures identify direct eye contact with disrespect; others value direct eye contact, as other may perceive that a raised eyebrow communicates the receiver’s uncertainty. Eye contact represents one of the strongest tools in Business communication. It’s the powerful tool that connects us to the other people. And in Business world, connections are everything. Bill Graham in his book “How to sell yourself” said that good eye contact is not easy to label. It doesn’t give us the same feeling, and with every other person works differently. Good eye contact can make more than a good impression. In fact, eye contact can help the other person like you, trust you, remember you, and want to enter into business plans with you. Eye contact can show, is a person comfortable in its own skin, is it interested in something, is it honest or confident. People who have difficulties with eye contact usually have problems with the clients and surrounding and it immediately has a negative influence on business. (Graham, 2009)
The other form of body language includes body posture, body position, and gestures.
The way a person sits or stand communicates a nonverbal message. For example, poor posture during a job interview at TGDS may be interpreted as disrespect, lack of enthusiasm, or indicative of poor work habits. An individual standing or sitting erectly conveys confidence and pride; a person slumping over may be perceived as being tired or depressed. If an individual leans toward another person during a conversation, body language indicates that the person likes or is interested in the other communicator. If the person leans away from the other person, the posture suggests a dislike of or disinterest in the other individual. A parallel or face-to-face orientation indicates that the interest is focused on the other person. As people become less interested, their bodies tend to angle away from the other. People who are working together on a project are likely to sit side by side while competitors frequently face one another. Body scientists who were working in sales during the decades concluded that customers who locked their ankles they are holding back negative emotions, uncertain or fear. With locked ankles during the negotiation people were holding back a valuable concession and it’s important to make them unlock the ankles with a good questioning technique because people in this sitting position are mostly emotionally withdrawn from the conversation. Asking positive questions about their feelings can often get others to unlock their ankles (Pease, 2004, p 222) Gesturers add emphasis and interest to oral communication as it is practically impossible to communicate without some use of gestures. A speaker who doesn’t use any gestures when speaking may be perceived as boring, uncomfortable, or nervous. Conversely, people tend to use gestures more when they are enthusiastic or excited. A gesture may be as simple as a thumbs-up to signify approval or a thumbs-down for disapproval. A gesture may be used to emphasize a critical point in an oral presentation. Oral presentations would not be very interesting if the only communicative motion was the opening and closing of the speaker’s mouth. Time is another nonverbal communication factor in the business world like TGDS for example, the consequences of arriving late for an appointment oft en depend on whether a person is meeting someone of equal rank, someone more important, or someone less important . On the other hand an employee who is consistently late for appointments or in completing work assignments may be deemed inconsiderate or undependable. The amount of time an important person spends with another also has informal significance. For example, at TGDS an employment interview that lasts longer than 30 minutes may mean that the interviewee’s chances of getting job are good and similarly the amount of time that a physician spends with a patient may tell the patient how much the physician cares.
Clothes can also considered as a non verbal status symbol as people are more likely to take orders from and follow the lead of people, even strangers, who are dressed in high- status clothing. Although dressing for a job somebody wants is important, overdressing can lead to failure. For example, at TGDS, a three-piece suit is normally worn only by those bosses in high authority such that if a junior staff who is in a low-authority job wears them, managers may consider him foolish and insensitive and his fellow coworkers may feel threatened and this may cause people to lose trust on him as his credibility may be questioned.
Additionally, the physical environment of the offices at TGDS non verbally speaks the status of the person and gives more information to customers. The furniture of employees gives clues as to the status of that person. If one is on the bottom of the work hierarchy, there probably would be a small, cheaply-made desk with a small chair. The next class would add arms to the chair and some other piece of furniture. Management would have larger desks, a bookshelf and a table. Finally, the top executives would have plush carpeting and a sofa in addition to what those below had. Included in the physical aspects of a business is the office environment. Businesses that are more open with very few walls rely on constant communication. They send the message that there are few barriers to communication. The physical aspects of a business help customers to gain insight into the organization and to the people who work within it (Larson & Kleiner, p.3).
Finally, it can be concluded that there is a vital link between nonverbal communication and business success. Because of this, body language and other nonverbal cues are communication tools that are too powerful to be ignored. Nonverbal communication can enhance a business person’s powers to persuade while removing any communication barriers with clients. It can improve relationships between the work hierarchies, thus changing the work atmosphere to be more productive. Additionally, it can serve in a nontraditional manner where the business facility itself makes a statement about the company image. The uses of understanding nonverbal communication in a work environment are endless. Therefore, there is still a definite need for training in this area for all employees of TGDS. This training would complete the business person’s package that includes required knowledge of the business represented, charisma, and employability skills.
REFERENCES
Larson, J., & Kleiner B. (2004). How to read nonverbal communication in organizations
Pease, Allan, 2004, The definite book of body language, London-Orion. Graham, Bill, 2009, How to sell yourself.
AC Krizan, Patricia, Merrier, Joyce P Logan Williams, Business Communications (7th editions)
Cheryl Hamilton, Communicating for results, A guide for business and professionals (9th editions)
Business study manuals, Introduction to business communications (Association of Business Executives)