NIKE, Inc. 's heritage is deeply rooted in innovation and we believe diversity and inclusion are key levers in continuing to drive creativity and innovation.
Nike’s mission statement is “To bring inspiration and innovation to every athlete* in the world.” At Nike, our vision is to remain the leader in our industry. We will continue to produce the quality products that we have provided in the past. Most importantly, we will continue to meet the ever-changing needs of our customers, through product innovation. Ultimately NIKE believes that, “if you have a body, you 're an athlete” (www.nike.com).
NIKE’s business strategy is innovation. Nike’s business goals reflect around providing their customers with innovative products. The company strives for change and to always better themselves. NIKE aims for profit maximization by increased sustainability while working toward customized options for consumers. NIKE understands that it
Cited: “About NIKE, Inc.” NIKE, Inc. http://www.nikebiz.com/crreport/content/public-policy-and-advocacy/7-2-4-supply-chain.php?cat=public-policy “NIKE’s Mission Statement.” NIKE, Inc. 2013. http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897 Witherspoon, Dean. “If You Have a Body, You 're an Athlete - Company Mission Reflects Culture of Health.” Ezine. May 15 2012. http://ezinearticles.com/?If-You-Have-a-Body,-Youre-an-Athlete---Company-Mission-Reflects-Culture-of-Health&id=7056682 “Career Search.” NIKE, Inc. 24 October 2013. http://jobs.nike.com/oregon/information-technology/jobid3709256-supply-chain-it-manager-jobs?apstr=%26src%3DJB-202