Virgin Galactic
Introduction
In the 21st century, thousands of wealthy tourists pay tens of thousands of dollars to climb up Mount Everest, dive cave systems, and ski across the Arctic. That is why tourism is a verified market and one that will unavoidably result in holiday to the moon, As evidenced by the fact that it is already possible to buy a ticket (Anderson, 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16, 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview," 2009). For several years, interest in the potential of space tourism has been steadily increasing among engineers, scientist, entrepreneurs, and general public. The attractiveness and exclusivity of traveling into space that drives space tourism into the multi-billion dollars business since this is guide by largely demands and perception of the future makes this market into emerging industry (Seedhouse, 2008).
That fact led Richard Branson to the idea of built the space tourism. At March 1999, virgin galactic was registered at company house in London. Three years later, the virgin team found the technology that they have been waiting for called SpaceShipOne. At September 27,2004 sir Richard Branson announced that virgin galactic will finance the design and built of an armada of commercial space craft that will be proficient of taking thousands of people safely into space ("Virgin galactic safety," 2009).
The aim of this paper is to explain about the Virgin Galactic external environment such as economic, social cultural, demographic, industry, political, and technological point of views. And also explanation about Five Forces Model competition that virgin galactic used. While for the internal environment, the explanation about opportunities and threats, value, all of the resources, capabilities, and core competencies of Virgin Galactic. However, the limitation
In the 21st century, thousands of wealthy tourists pay tens of thousands of dollars to climb up Mount Everest, dive cave systems, and ski across the Arctic. That is why tourism is a verified market and one that will unavoidably result in holiday to the moon, As evidenced by the fact that it is already possible to buy a ticket (Anderson, 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16, 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview," 2009). For several years, interest in the potential of space tourism has been steadily increasing among engineers, scientist, entrepreneurs, and general public. The attractiveness and exclusivity of traveling into space that drives space tourism into the multi-billion dollars business since this is guide by largely demands and perception of the future makes this market into emerging industry (Seedhouse, 2008).
That fact led Richard Branson to the idea of built the space tourism. At March 1999, virgin galactic was registered at company house in London. Three years later, the virgin team found the technology that they have been waiting for called SpaceShipOne. At September 27,2004 sir Richard Branson announced that virgin galactic will finance the design and built of an armada of commercial space craft that will be proficient of taking thousands of people safely into space ("Virgin galactic safety," 2009).
The aim of this paper is to explain about the Virgin Galactic external environment such as economic, social cultural, demographic, industry, political, and technological point of views. And also explanation about Five Forces Model competition that virgin galactic used. While for the internal environment, the explanation about opportunities and threats, value, all of the resources, capabilities, and core competencies of Virgin Galactic. However, the limitation