Vission, Mission&Core Values
What makes the truly exceptional companies different from the other companies? How can Disney get 38,000 employees to operate as one, to react to thousands of different situations a day yet consistently? How did Dee Hock create an entirely new type of organization, VISA, which now dominates financial transactions across the world with a seamless service? Vision, mission & core values, which are aligned through all recruitment, training, controls and decision making. Developing a vision, mission and values is the foundation for long term success. If a vision and mission is recognized by all stakeholders and affects every hiring, strategic decision and communication; its effect can be magic. Developing a vision, mission and values is a serious business. It takes time and commitment, but it is worth it.
The vision, mission &core values answer three critical questions: "What?" "Why?" and "How?"
Vision
Vision is the "WHAT?" The picture of the future we seek to create.
Vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-intrusive and forward-thinking. It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.
The corporate success depends on the vision articulated by the chief executive or the top management. For a vision to have any impact of the employees of an organization it has to be conveyed in a dramatic and enduring way. The most effective visions are those that inspire, usually asking employees for the best, the most or the greatest. Make sure you keep stretch in your vision, communicate it constantly, and keep linking the events of today to your vision, underscoring the relationship between the two.
Warren Bennis, a noted
The vision, mission &core values answer three critical questions: "What?" "Why?" and "How?"
Vision
Vision is the "WHAT?" The picture of the future we seek to create.
Vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-intrusive and forward-thinking. It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.
The corporate success depends on the vision articulated by the chief executive or the top management. For a vision to have any impact of the employees of an organization it has to be conveyed in a dramatic and enduring way. The most effective visions are those that inspire, usually asking employees for the best, the most or the greatest. Make sure you keep stretch in your vision, communicate it constantly, and keep linking the events of today to your vision, underscoring the relationship between the two.
Warren Bennis, a noted