Visual Communication is a form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout. Graphic design is a mixture of art and business. Taking an artistic vision and applying it practically within a world of planning, client needs, budgets and materials. All graphic design employs the theories of art, but its main purpose is to be useful and functional.
Advantages & disadvantages of visual communication
Advantages:
1. Effective over long distances 2. Can be used while moving 3. Fast -- speed of light 4. Effective in all directions (independent of wind) 5. Passive signals require no expenditure of energy Disadvantages: 1. Requires a clear line of sight 2. Visual signals may be intercepted by predators 3. Only effective in daylight (in fireflies, only at night) 4. Active signals may be metabolically "expensive" to produce http://www.cals.ncsu.edu/course/ent425/tutorial/Communication/viscomm.html By : John R. Meyer
http://www.bsos.umd.edu/psyc/psyc403/Vis%20Communication.pdf
Visual Communication
Oleh : Coky Fauzi Alfi
Advantages
1. Transcends language barriers 2. Attention getting 3. Ability to pick up information while in a passive state of listening 4. It seems to be trustable
Disadvantages
1. Imprecise & difficult to convey complex ideas 2. Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment 3. Often cannot transmit factual information 4. Is open to multiple interpretations --