WTBS Formation And Transition

WTBS Formation and Transition
WTBS is a media company which developed from WTCG which was owned by a shrewd businessman and philanthropist Ted Turner in 1979. It underwent a series of stages before being branded WTBS. Ted turner was responsible for managing his father’s billboard business and owned several radio stations in Atlanta Georgia. Beetz in his article gives a clear revelation that it is after purchasing a low-rated UHF outlet that Ted changed the station’s call letters to WTCG (2016). The station upheld its original programming format but was limited in quality production since it was broadcasting in white and black format since the previous owners were unable to make technical upgrades to permit the broadcasting of colored programming.
Ted earned lots of his revenue by airing popular programs nationally and internationally where potentials clients would pay him a negotiated amount to access their services (Negrine, 2013, p.22). Exportation of signals was another major source of revenue for the firm but this was after the federal Communication Commission altered its regulations and granted permission to television operators to import signals from far locations. Hoffman declares that WBTS utilized the opportunity by importing the signals via microwave transmissions and sending the signals to cable television operators thus netting huge sums of money for the company (2008, p.8). The firm other major source of revenue was plowing back profits made in the media industry. This is witnessed in many occasions like when Ted Turner purchased Atlanta Braves major league baseball team and started airing its games across the United States a move that earned the company great revenue (Jacobson & Stansell, 2016). The stakeholder also used the proceeds gained from his media empire to purchase land across the United States making him the largest land owner in the United