WALDEN PROJECT MKT
B & K KARAOKE
Bianca Aranda
MGMT-4140V-1 Marketing Management
Walden University
Professor Marc Lyncheski
May 3, 2014
TABLE OF CONTENTS
B & K KARAOKE 4
Introduction 4
Market Analysis 4
Domestic Market Opportunities 4
Foreign/Global Market Opportunities 4
Business Environment Considerations 4
Business Life Cycle 5
B & K KARAOKE
Introduction
Our name is B & K karaoke and it is located in Queretaro, Mexico. We are an entertainment center where you can enjoy with your family and friends. We are a new form of karaoke entertainment because in every karaoke we see that you cannot have privacy. A lot of people do not go to karaoke’s because there are a lot people that they do not know and they are seeing and listening to them. We count with 15 private rooms. We create this private karaoke where you can be in a private room with your friends or family singing. If the client has enough age to drink they can order alcoholics beverages, if it's not then we have soda and juice.
Market Analysis
B & K karaoke is directed for all ages because it is a recreational activity in which family and friends can have fun.
The potential market is about 561 358 people. This number is from the people who live in the state and are older than 14 years.
As a new concept, our company does not have many competitors in our country.
As we mentioned before for our company is not so complicated to enter in the market because we are a new concept in our country.
Our company is different from others because we have taken characteristics from karaoke’s in other parts of the world and have mixed them to bring a different experience to our country.
The company definitely has a competitive advantage because we are the only ones that are bringing this whole new concept to Mexico.
1. UPDATE the Market Analysis: a) using the concepts of market opportunity analysis. Specifically analyze with respect to your business, the Seven Domains of attractive opportunities; b) evaluate and decide on the
Bianca Aranda
MGMT-4140V-1 Marketing Management
Walden University
Professor Marc Lyncheski
May 3, 2014
TABLE OF CONTENTS
B & K KARAOKE 4
Introduction 4
Market Analysis 4
Domestic Market Opportunities 4
Foreign/Global Market Opportunities 4
Business Environment Considerations 4
Business Life Cycle 5
B & K KARAOKE
Introduction
Our name is B & K karaoke and it is located in Queretaro, Mexico. We are an entertainment center where you can enjoy with your family and friends. We are a new form of karaoke entertainment because in every karaoke we see that you cannot have privacy. A lot of people do not go to karaoke’s because there are a lot people that they do not know and they are seeing and listening to them. We count with 15 private rooms. We create this private karaoke where you can be in a private room with your friends or family singing. If the client has enough age to drink they can order alcoholics beverages, if it's not then we have soda and juice.
Market Analysis
B & K karaoke is directed for all ages because it is a recreational activity in which family and friends can have fun.
The potential market is about 561 358 people. This number is from the people who live in the state and are older than 14 years.
As a new concept, our company does not have many competitors in our country.
As we mentioned before for our company is not so complicated to enter in the market because we are a new concept in our country.
Our company is different from others because we have taken characteristics from karaoke’s in other parts of the world and have mixed them to bring a different experience to our country.
The company definitely has a competitive advantage because we are the only ones that are bringing this whole new concept to Mexico.
1. UPDATE the Market Analysis: a) using the concepts of market opportunity analysis. Specifically analyze with respect to your business, the Seven Domains of attractive opportunities; b) evaluate and decide on the