Walgreens Marketing Plan
Executive Summary
What was once a small pharmacy owned by Galesburg native Charles R. Walgreen, Sr., in 1901, has grown into the largest pharmacy chain in the world. As of May 31 2014, Walgreens operated 8,217 stores all located in the United States.(Walgreens,2014) Walgreens offers its customers a variety of basic consumer goods including household products, convenience foods, personal care, beauty care, photos, and seasonal items, as well as over the counter medications. In addition to its well-known pharmacies, Walgreens also operates home care facilities and specialty, institutional and mail service pharmacies. Its Take Care Health Systems subsidiary manages more than 400 convenience clinics at Walgreens Drug Stores. (Walgreens/locations 2014) As of 2014, Walgreens Co. changed their name to Walgreens Boots Alliance Inc. The company, formed when US-based Walgreen Co. bought its European counterpart Alliance Boots, which included nearly 13,000 retail pharmacies in 10 countries, mostly the US and its territories and the UK, selling prescription and over the counter drugs along with health and beauty products and general merchandise. The Alliance Boots part of the company also includes wholesale operations serving more than 140,000 pharmacies, hospitals, and clinics in a dozen countries.(Walgreens Annual Report,2014) Walgreens main objective is to be America's most loved pharmacy-led health, wellbeing and beauty enterprise.
Situation Analysis
Currently Walgreens is relying on reinventing its stores to attract the aging population and the new health care reform which is expected to bring 30 more million people into the system. CEO Greg Wasson said, “Our ‘plan to win’ was a journey to innovate and reinvent Walgreens for a new era of growth and value creation. Toward that end, we slowed new store growth to invest more in our existing store base. We looked at new, innovative retail concepts both in the U.S. and around the world. We made major acquisitions such as
What was once a small pharmacy owned by Galesburg native Charles R. Walgreen, Sr., in 1901, has grown into the largest pharmacy chain in the world. As of May 31 2014, Walgreens operated 8,217 stores all located in the United States.(Walgreens,2014) Walgreens offers its customers a variety of basic consumer goods including household products, convenience foods, personal care, beauty care, photos, and seasonal items, as well as over the counter medications. In addition to its well-known pharmacies, Walgreens also operates home care facilities and specialty, institutional and mail service pharmacies. Its Take Care Health Systems subsidiary manages more than 400 convenience clinics at Walgreens Drug Stores. (Walgreens/locations 2014) As of 2014, Walgreens Co. changed their name to Walgreens Boots Alliance Inc. The company, formed when US-based Walgreen Co. bought its European counterpart Alliance Boots, which included nearly 13,000 retail pharmacies in 10 countries, mostly the US and its territories and the UK, selling prescription and over the counter drugs along with health and beauty products and general merchandise. The Alliance Boots part of the company also includes wholesale operations serving more than 140,000 pharmacies, hospitals, and clinics in a dozen countries.(Walgreens Annual Report,2014) Walgreens main objective is to be America's most loved pharmacy-led health, wellbeing and beauty enterprise.
Situation Analysis
Currently Walgreens is relying on reinventing its stores to attract the aging population and the new health care reform which is expected to bring 30 more million people into the system. CEO Greg Wasson said, “Our ‘plan to win’ was a journey to innovate and reinvent Walgreens for a new era of growth and value creation. Toward that end, we slowed new store growth to invest more in our existing store base. We looked at new, innovative retail concepts both in the U.S. and around the world. We made major acquisitions such as