Wal-Mart: the Main Street Merchant of Doom, Carroll and Buchholtz stated that, since its beginning in 1962 by Sam Walton, with first small target of rural towns and less than ten thousand people. Wal-Mart goal was to provide loyal customer service, fast, friendly service and consistently low prices” (Carroll and Buchholtz). Wal-Mart targeted to expended their company into the large cities and become international stores spread throughout the world.
Wal-Mart Stores had four major retail divisions, Wal-Mart Supercenters, Discount Stores, Neighborhood Markets, and Sam’s Clubs warehouses with more than 100 million customer per week visited Wal-Mart stores.
Wal-Mart socially responsible for their actions and provides thousands of jobs, low prices and high value and services to all their loyal customers. Sam Walton started to get Wal-Mart involve in environmental awareness. Wal-Mart also started making shelf tags from “100 percent recycled paper” because of socially responsible for the environmental awareness (Carroll and Buchholtz).
In other side, small merchant and communities in America feel uncomfortable and fear when Wal-Mart and his merchants arrive at this town and their can’t longer be the providers of the basic consumer goods and services. The communities made a complaint about Wal-Mart’s offer the low prices to customer and Wal-Mart just comes and takes over the small stores then it’s give effect to downtown merchants
The successfulness and failures of the company to opened up their stores throughout the countries is depend how impact that company bring and give to their communities. Some example shows that the communities assumes Wal-Mart’s with its low cost reputation can’t be affect the other some resort communities in Steamboat Springs, Colorado. But its different situation when Wal-Mart attempt to expansion their company in New England and other countries because the Wal-Mart wanted to insulate their unique cultures from