Wartsila: Internal Branding
Suppose you are working for an agency that is participating in a tender for a contract to improve the (internal) branding at Wartsila: write in 500-700 words an evaluation of your impression of Wartsila’s current branding strategy and -implementation as you perceive it from studying their website, Mr. Bos’s talk and maybe some other information you’ve observed on the Internet or in the news. Tell them what in your opinion is strong and weak about it and what you would like to help improve.
Wärtsilä is a Finnish corporation which manufactures and services power sources and other equipment in the marine and energy markets. The core products of Wärtsilä include large combustion engines. As of 2013 the company employed 18,663 workers in more than 70 countries and it is headquartered in Helsinki. Wärtsilä is committed to carrying out its business in a sustainable way.
Wartsila is company with strong internal branding. To support connection with customer, the employees should be awareness with their brand strategy and mission. Due to website, videos and programs that offered, workers of Wartsila is well-informed.
A brand strategy mostly direct on target positioning and brand image. The main mission of this company to understand and to hear their target group. Based on dialogues, they make the solutions to create the value of costumers. They also open for a new opportunities and solution. Company tries to follow the innovations and conquering a new vertices. Knowhow plays a big role in providing certain decisions.
The reason why a strong contractors select the company is a good recommendations in the market. It guarantee higher vessel availability, worldwide presence, environmental upgrade of the fleet, technical knowhow, continuous development. The latest agreement with advantageous and mutually contractor only improve it. Van Oodr will bring the Wartsila only new opportunities and development.
Wartsila also offer their customers safety, reliability and
Wärtsilä is a Finnish corporation which manufactures and services power sources and other equipment in the marine and energy markets. The core products of Wärtsilä include large combustion engines. As of 2013 the company employed 18,663 workers in more than 70 countries and it is headquartered in Helsinki. Wärtsilä is committed to carrying out its business in a sustainable way.
Wartsila is company with strong internal branding. To support connection with customer, the employees should be awareness with their brand strategy and mission. Due to website, videos and programs that offered, workers of Wartsila is well-informed.
A brand strategy mostly direct on target positioning and brand image. The main mission of this company to understand and to hear their target group. Based on dialogues, they make the solutions to create the value of costumers. They also open for a new opportunities and solution. Company tries to follow the innovations and conquering a new vertices. Knowhow plays a big role in providing certain decisions.
The reason why a strong contractors select the company is a good recommendations in the market. It guarantee higher vessel availability, worldwide presence, environmental upgrade of the fleet, technical knowhow, continuous development. The latest agreement with advantageous and mutually contractor only improve it. Van Oodr will bring the Wartsila only new opportunities and development.
Wartsila also offer their customers safety, reliability and