Water Refilling Station
CHAPTER 1
THE PROBLEM AND ITS SCOPE
Introduction
Purified water is water from any source that is physically processed to remove its impurities. Distilled water and de-ionized water has been the most common forms of purified water. Water can also be purified by other processes like reverse osmosis, carbon filtration, microfiltration, ultra filtration, ultraviolet oxidation, electro dialysis and/or etc. Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds. The more minerals in drinking water, the harder it is said to be; water with few minerals is described as being soft. Distilled water is water that has many of its impurities removed through distillation. Distillation involves boiling the water and then condensing the steam into a clean container.
A few years ago, there were only a few water refilling plants here in Cagayan De Oro City. Those are of which are still famous to the public like Nature Spring and Wilkins. Wilkins was one of those who didn’t do a good job on capitalizing on their market superiority. Unlike Nature Spring who seems like un-formidable in the market today holding big investments in large companies. The Cagay-anons realized the need for this necessity, entrepreneurs invested on it seeking to get a modest share of the market and looking for different kinds of cracks and niches in the market. This was the start of a very competitive and very aggressive marketing and business war, which one could relate to it as a never ending dog battle. As more people entered the market, the more competitive it has begun. Currently, according to the only jug supplier here in Cagayan De Oro, there are already more than 100 water refilling companies here in Cagayan De Oro alone.
One of the early people who ventures in this great opportunity
THE PROBLEM AND ITS SCOPE
Introduction
Purified water is water from any source that is physically processed to remove its impurities. Distilled water and de-ionized water has been the most common forms of purified water. Water can also be purified by other processes like reverse osmosis, carbon filtration, microfiltration, ultra filtration, ultraviolet oxidation, electro dialysis and/or etc. Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds. The more minerals in drinking water, the harder it is said to be; water with few minerals is described as being soft. Distilled water is water that has many of its impurities removed through distillation. Distillation involves boiling the water and then condensing the steam into a clean container.
A few years ago, there were only a few water refilling plants here in Cagayan De Oro City. Those are of which are still famous to the public like Nature Spring and Wilkins. Wilkins was one of those who didn’t do a good job on capitalizing on their market superiority. Unlike Nature Spring who seems like un-formidable in the market today holding big investments in large companies. The Cagay-anons realized the need for this necessity, entrepreneurs invested on it seeking to get a modest share of the market and looking for different kinds of cracks and niches in the market. This was the start of a very competitive and very aggressive marketing and business war, which one could relate to it as a never ending dog battle. As more people entered the market, the more competitive it has begun. Currently, according to the only jug supplier here in Cagayan De Oro, there are already more than 100 water refilling companies here in Cagayan De Oro alone.
One of the early people who ventures in this great opportunity
Bibliography: Books Go, Josiah. Fundamentals of Marketing in the Philippine settings. 30 Narig St., Veternas Village, Project 7, Quezon City, Philippines. Design Plus. January 2007 Riga, Poter. A Study on the Establishment of a Consumers Cooperative at the Mindanao State University, Marawi City. 1993 Burns, Alvin C. & Bush, Ronald F. Marketing Research: Online Research Applications. Pearson Education. Prentice Hall. 2004