Week 4 Learning Team A 7Cs PowerPoint Presentation
7 C’s PowerPoint ® Presentation:
Personalize Your Pop
Learning Team A
MKT/552
July 6, 2015
Prof. Ron Rosalik
Introduction
• A description of the company’s approach to developing targeted marketing communications as they relate to Coca-Cola Personalize Your Pop campaign
• An explanation of the 7Cs of customer interface
• An explanation of the goal or purpose behind each interface and how Coca-Cola will address that need for each C
• An explanation of the approach Coca-Cola plans to take and how that decision effectively targets the marketing audience
Developing Targeted Marketing
Communications
Content
Ohio Art, 2015
American Sweets, n.d.
Grandstaff, 2015
Context
Community
Most Artistic Can
Contest
• One entry per person
• Fill out contact form and upload your design
• Contest ends August 31, 2015
Collaboration
Capture
Communication
Media – Coca Cola is seeking to create a consumer base that feels connected. Creating a connection will be established through a innovative commercial. The commercial will demonstrate the similarities between the consumers based on the event they are attending as well as the brand both consumers are purchasing (Coke). Once the consumers understand their connections they will begin sharing their Personalized POP with each other.
Advertising – Advertising will be used in the form of billboards and through local retailers with flyers that review the concept of Personalized POP. The ability to create your own personal message will appeal to consumers and demonstrate their ability to be unique in their message as well as encouraging them to share their unique deisgns with other consumers.
Internet Communication – Finally, Internet communication will be used to further expand the sharing of consumers individual creations. Ultimately facilitating entries for the most artistic can.
Change
Conclusion
The Value of the 7 C’s
How the 7 C’s tie into Peronsalize Your Pop Campaign
Content
Context
Personalize Your Pop
Learning Team A
MKT/552
July 6, 2015
Prof. Ron Rosalik
Introduction
• A description of the company’s approach to developing targeted marketing communications as they relate to Coca-Cola Personalize Your Pop campaign
• An explanation of the 7Cs of customer interface
• An explanation of the goal or purpose behind each interface and how Coca-Cola will address that need for each C
• An explanation of the approach Coca-Cola plans to take and how that decision effectively targets the marketing audience
Developing Targeted Marketing
Communications
Content
Ohio Art, 2015
American Sweets, n.d.
Grandstaff, 2015
Context
Community
Most Artistic Can
Contest
• One entry per person
• Fill out contact form and upload your design
• Contest ends August 31, 2015
Collaboration
Capture
Communication
Media – Coca Cola is seeking to create a consumer base that feels connected. Creating a connection will be established through a innovative commercial. The commercial will demonstrate the similarities between the consumers based on the event they are attending as well as the brand both consumers are purchasing (Coke). Once the consumers understand their connections they will begin sharing their Personalized POP with each other.
Advertising – Advertising will be used in the form of billboards and through local retailers with flyers that review the concept of Personalized POP. The ability to create your own personal message will appeal to consumers and demonstrate their ability to be unique in their message as well as encouraging them to share their unique deisgns with other consumers.
Internet Communication – Finally, Internet communication will be used to further expand the sharing of consumers individual creations. Ultimately facilitating entries for the most artistic can.
Change
Conclusion
The Value of the 7 C’s
How the 7 C’s tie into Peronsalize Your Pop Campaign
Content
Context
References: Kotler, P. & Keller, K. L. (2008). A Framework for Marketing Management, Fourth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Pearson Education, Inc. Rayport, J. F. & Jaworski, B. J. (2003). Introduction to E−Commerce, Second Edition. The McGraw−Hill Companies. 0-07-255347-2