Wendy's International, Inc.
WENDY 'S INTERNATIONAL, INC.
As emphasized on its web site, Wendy 's was founded on a motto of "Quality, Service, Cleanliness, and Value." The company aims to follow that motto in all of its restaurants. They want in return Customer Loyalty and Satisfaction, by their plan to exceed customer expectations, foster a performance-driven culture, deliver the balanced message of brand equity plus value in outstanding advertising, and most importantly creating a healthy restaurant system."
Wendy 's faces stiff competition in the overall fast food industry, as McDonald 's holds a dominating 18% share of the market with Wendy 's and Burger King holding shares of approximately 2% each. Even though Wendy’s is number three in the hamburger chain, in 1990 Wendy’s was voted as having the best food in fast food burgers business, the best menu variety and the most pleasant atmosphere.
ANSWERS:
Wendy’s is attempting to set themselves apart from their primary competitors of McDonald’s and Burger King by focusing on the following strategic advantages approaches: 1. Wendy’s website is user friendly and it shows that the company not focuses on food but other ventures that relate to the community at large and their international scope, e.g. website tabs such as, a country and language tab that translates USA English to Spanish, French and even Canadian English. This emphasizes their mission statement “to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. They are reaching out to the wider community. McDonald 's and Burger King Sites do not have a country and language tab.
2. Wendy 's is moving in line with the QSR industry and is working to offer healthy food choices. Wendy 's is moving toward a menu with increased variety and healthier menu choices by adding sandwiches and salads to its menu, and offers side dish substitutes for french fries, as such their sales to health-conscious
As emphasized on its web site, Wendy 's was founded on a motto of "Quality, Service, Cleanliness, and Value." The company aims to follow that motto in all of its restaurants. They want in return Customer Loyalty and Satisfaction, by their plan to exceed customer expectations, foster a performance-driven culture, deliver the balanced message of brand equity plus value in outstanding advertising, and most importantly creating a healthy restaurant system."
Wendy 's faces stiff competition in the overall fast food industry, as McDonald 's holds a dominating 18% share of the market with Wendy 's and Burger King holding shares of approximately 2% each. Even though Wendy’s is number three in the hamburger chain, in 1990 Wendy’s was voted as having the best food in fast food burgers business, the best menu variety and the most pleasant atmosphere.
ANSWERS:
Wendy’s is attempting to set themselves apart from their primary competitors of McDonald’s and Burger King by focusing on the following strategic advantages approaches: 1. Wendy’s website is user friendly and it shows that the company not focuses on food but other ventures that relate to the community at large and their international scope, e.g. website tabs such as, a country and language tab that translates USA English to Spanish, French and even Canadian English. This emphasizes their mission statement “to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. They are reaching out to the wider community. McDonald 's and Burger King Sites do not have a country and language tab.
2. Wendy 's is moving in line with the QSR industry and is working to offer healthy food choices. Wendy 's is moving toward a menu with increased variety and healthier menu choices by adding sandwiches and salads to its menu, and offers side dish substitutes for french fries, as such their sales to health-conscious