Westlake
Strategic Management
04-75-498-01
Westlake Lanes
Individual Case
Submitted to:
Professor Fritz Reiger
Submission Date:
Thursday, February 11th 2013
Key Issues Westlake Lanes is far from being one of Raleigh's and the United States leading marketers of bowling. Shelby Givens, the new appointed general manager of Westlake, wondered if the company was on the right path. The imperative issues facing the general manager were, its sales revenue, expenditures and accounts payable were up, and the prolonged global recession worsened the situation. At the passing of its owner Sugar, the board of directors at Westlake assigned the job of the general manager to Shirley Smith who lacked the knowledge, skills and attitude needed to take on the role. These elements of the learning outcome (KSA's) have to be aligned with the companies strategic goals to have to be effective. Change is another factor that has stalled the company's growth. Due to there being resistance to change, there is no driving force for new customers. Westlake Lanes also required strategic management which would have been of great help in the short and long run, for the purposes of its accounting, marketing, strategic decisions, delegation of jobs, just to mention a few. Lastly, employees lacked the motivation to have to perform well in enough. Hence not committing themselves to their jobs.
Internal analysis – VRINE Model The VRINE model is a tool used to show that competitors in an industry have different resources and capabilities, and that having to change them is difficult. A company’s capability to use its resources to create goods and services that are valuable to its consumers is linked to its value chain. The VRINE model is therefore used to assess the value chain, addressing the following: value, rarity, inimitability, non-substitutability, and exploitability as a basis for competitive advantage.
Is it Valuable? Shelby Givens, the general
04-75-498-01
Westlake Lanes
Individual Case
Submitted to:
Professor Fritz Reiger
Submission Date:
Thursday, February 11th 2013
Key Issues Westlake Lanes is far from being one of Raleigh's and the United States leading marketers of bowling. Shelby Givens, the new appointed general manager of Westlake, wondered if the company was on the right path. The imperative issues facing the general manager were, its sales revenue, expenditures and accounts payable were up, and the prolonged global recession worsened the situation. At the passing of its owner Sugar, the board of directors at Westlake assigned the job of the general manager to Shirley Smith who lacked the knowledge, skills and attitude needed to take on the role. These elements of the learning outcome (KSA's) have to be aligned with the companies strategic goals to have to be effective. Change is another factor that has stalled the company's growth. Due to there being resistance to change, there is no driving force for new customers. Westlake Lanes also required strategic management which would have been of great help in the short and long run, for the purposes of its accounting, marketing, strategic decisions, delegation of jobs, just to mention a few. Lastly, employees lacked the motivation to have to perform well in enough. Hence not committing themselves to their jobs.
Internal analysis – VRINE Model The VRINE model is a tool used to show that competitors in an industry have different resources and capabilities, and that having to change them is difficult. A company’s capability to use its resources to create goods and services that are valuable to its consumers is linked to its value chain. The VRINE model is therefore used to assess the value chain, addressing the following: value, rarity, inimitability, non-substitutability, and exploitability as a basis for competitive advantage.
Is it Valuable? Shelby Givens, the general