GoPro
Executive Summary This case study will provide strategic information on the San Mateo, California company: GoPro, Inc. It will provide tools used for management decisions as well as an analysis of the information. The purpose of this paper is to provide an in-depth, formal case analysis that utilizes the entire strategic management process. Assuming I have been asked by GoPro to fully analyze the ins and outs of their firm, we will take a look at GoPro’s internal and external environment. Some analysis tools that will be utilized include: SWOT, BCG, IFE, EFE, SFAS, OSPP, SPACE, and QSPM matrices. At the end of the analysis recommendations and insight into the success of GoPro will be given.
Background
GoPro is a camera company that provides enthusiasts with an all in one device that captures top quality video or pictures. It is an all environment camera, with a casing that allows it to go from extreme cold to underwater. Surfer Nick Woodman who originally started selling 35mm film cameras while living in a 1971 Volkswagen van founded the company (Mac, 2013). He wanted to create a camera that could be tethered to your wrist, so you could take surfing videos of yourself. In 2001 he started to test the first makeshift models, and then realized he would have to manufacture the camera, its housing and the strap all together (Mac, 2013). In 2003 Nick founded Woodman Labs, the parent company of what is now GoPro. The first GoPro was a 35mm disposable camera, then in 2004 and 2005 he sold about $350,000 worth of his new cameras. In 2006, the first GoPro digital video recording version was implemented. Then by 2008, thanks to audio recording, full feature recording, a wide-angle lens, and upgraded quality, the GoPro made its first real video recording debut. With the help of being marketed as a mountable recording device its sales shot through the roof. In December 2012 the company GoPro went public, and Nick Woodman became a billionaire (Mac, 2013).
Background
GoPro is a camera company that provides enthusiasts with an all in one device that captures top quality video or pictures. It is an all environment camera, with a casing that allows it to go from extreme cold to underwater. Surfer Nick Woodman who originally started selling 35mm film cameras while living in a 1971 Volkswagen van founded the company (Mac, 2013). He wanted to create a camera that could be tethered to your wrist, so you could take surfing videos of yourself. In 2001 he started to test the first makeshift models, and then realized he would have to manufacture the camera, its housing and the strap all together (Mac, 2013). In 2003 Nick founded Woodman Labs, the parent company of what is now GoPro. The first GoPro was a 35mm disposable camera, then in 2004 and 2005 he sold about $350,000 worth of his new cameras. In 2006, the first GoPro digital video recording version was implemented. Then by 2008, thanks to audio recording, full feature recording, a wide-angle lens, and upgraded quality, the GoPro made its first real video recording debut. With the help of being marketed as a mountable recording device its sales shot through the roof. In December 2012 the company GoPro went public, and Nick Woodman became a billionaire (Mac, 2013).
References: Corporate Governance. (n.d.). Retrieved August 12, 2014, from http://investor.gopro.com/corporate-governance.cfm GoPro, Inc. Company Website GoPro | World 's most Versatile Camera |. (2004). Retrieved August 12, 2014, from http://gopro.com/ GPRO. (2014). Retrieved August 12, 2014, from http://money.cnn.com/quote/quote.html?symb=GPRO Kipley, D., Dr. (2014, August). BUSI 450: Strategic Management. Lecture presented at 3rd Term Summer Semester in Azusa Pacific University, Azusa. Retrieved August 13, 2014. Mac, R. (2013, March 04). GoPro Evolution: From 35mm Film To America 's Fastest-Growing Camera Company. Retrieved August 12, 2014, from http://www.forbes.com/sites/ryanmac/2013/03/04/gopro-evolution-from-35mm-film-to-americas-fastest-growing-camera-company/ Solomon, B. (2014, July 02). GoPro 's Wall Street Honeymoon Ends As Short Sellers Move In. Retrieved August 12, 2014, from http://www.forbes.com/sites/briansolomon/2014/07/02/gopros-wall-street-honeymoon-ends-as-short-sellers-move-in/ Wealth. (2014). GoPro SWOT Analysis. Retrieved August 13, 2014, from http://www.wikiwealth.com/swot-analysis%3Agopro Figures, Tables and Graphs