Westlake lanes
To
Shelby Givens,
General Manager- Westlake Bowling Lanes,
Raleigh, North Carolina.
Dear Shelby,
Please find the attached report for the analysis for the Westlake lanes. Each options were evaluated based on various criteria and continuing the current operation and scrutinizing the costs on periodic is recommended as it is the cost effective strategy for Westlake Bowling Alley
CASE ANALYSIS:
Shelby Given, the granddaughter of founder of Westlake Lanes has taken over as general manager of the company which has long been running in losses. There are several difficulties that the company is facing with respect to functioning of organisation, management of finances and the operational activity of the business. The external threat to the business is not from its competitors but from the recreational hang outs that are in the neighbourhood of the company and the customers have limited leisure time to check out these places. Ambience of the place was poor and was completely outdated. By the time Givens took over the company it was sitting on huge debts to the banks that were overdue and the finances were poorly documented. Also, the employee morale was down and there was no accountability because of poor job description. Items that were offered in the place were bland and regular and comparatively expensive. Maintenance costs have increased over the years and the machines were nearing their expiry period. There was no mechanism in place to track the customers and time spent to offer better customer services and employees paid little attention to the customers and often engaged in personal work in the office hours. Advertisement expenses were high and were mostly relied on the print advertisements and were ineffective. Shelby Given faces the critical situation of revamping the business by mid-2010 or else may sell the business breaking the legacy that was carried for years.
WORD COUNT : 245
Table of Content
Shelby Givens,
General Manager- Westlake Bowling Lanes,
Raleigh, North Carolina.
Dear Shelby,
Please find the attached report for the analysis for the Westlake lanes. Each options were evaluated based on various criteria and continuing the current operation and scrutinizing the costs on periodic is recommended as it is the cost effective strategy for Westlake Bowling Alley
CASE ANALYSIS:
Shelby Given, the granddaughter of founder of Westlake Lanes has taken over as general manager of the company which has long been running in losses. There are several difficulties that the company is facing with respect to functioning of organisation, management of finances and the operational activity of the business. The external threat to the business is not from its competitors but from the recreational hang outs that are in the neighbourhood of the company and the customers have limited leisure time to check out these places. Ambience of the place was poor and was completely outdated. By the time Givens took over the company it was sitting on huge debts to the banks that were overdue and the finances were poorly documented. Also, the employee morale was down and there was no accountability because of poor job description. Items that were offered in the place were bland and regular and comparatively expensive. Maintenance costs have increased over the years and the machines were nearing their expiry period. There was no mechanism in place to track the customers and time spent to offer better customer services and employees paid little attention to the customers and often engaged in personal work in the office hours. Advertisement expenses were high and were mostly relied on the print advertisements and were ineffective. Shelby Given faces the critical situation of revamping the business by mid-2010 or else may sell the business breaking the legacy that was carried for years.
WORD COUNT : 245
Table of Content