In this generation, people increasingly become materialistic. People have insatiable desire to get material enjoyment and also eager to have beautiful physical appearance and body figure. Frauds are good opportunist, they saw people’s vanity, fondness to show off, and pursuit of material and appearance. So, they produce fake products and sell it cheaper than the market price to cheat people. These fake products may also bring serious side-effect to people’s health. In Honolulu, a Chinese national was arrested when he travelled from China to United States to meet people who interested about his diet pills. He manufactured diet pills and sold it cheaper on internet. Therefore, it causes many greedy and ignorant people to seek small gains but incur big losses in the end. Buyers have negative effects after having the diet pills such like heart palpitations, numbness in their arm and headaches.
Individualistic is a kind of natural behavior occurring in human being with some certain situations. When there is a bad economic, people will generally lose their confidence to purchase goods and services because the product in market are too expensive and they are unable to